At the end of each year I do two things religiously:
- I work on my marketing calendar and my marketing plan for the upcoming year
- I reflect on areas where I didn’t accomplish my goals for the previous year and try to pinpoint those areas in my business, which I quite simply don’t find enjoyable.
Nearly every business owners knows they should have a business plan and a marketing calendar, so I don’t want to focus on that. What I want to look at is point number two, where I reflect on areas in my business and life where I did not achieve my goals and the things that I’d prefer not to be doing in my business anymore. These two areas are more tied together than most people realize. In fact, I bet if you were to make a list (like I do) of things you weren’t able to accomplish, and the things you don’t like doing – you will find that most of them are one in the same. If you don’t like doing a certain type of project or task, you are far more likely to procrastinate getting it done, which in turn means you don’t complete all of your plans and goals for the year. It’s a vicious cycle.
I have found that there is one surefire way to break this cycle of planning, procrastinating, and simply not getting your tasks done, become a better “pointer.”
I believe I actually first heard the phrase of being a good pointer from speaker and author Lee Milteer. Being a good pointer was described to me as being able to recognize the tasks and activities you are good at (as well as enjoy doing) and focus as much of your time as possible on those areas of your business. Now you take everything that is left (the stuff you don’t want to do) and you simply “point” or instruct your employee, outsourcers, or other companies to do the “not so fun tasks” for you. Instantly you’ll become happier and more productive because you are focusing on tasks you not only enjoy doing but you are likely good at to boot.
Let’s pull it all together with 5 easy steps you can take to implement this in your business right now.
Step 1 – Review any goals (written or otherwise) that have been around for so long now they are starting to feel like a pet
Step 2 – Create a list of tasks that would need to be accomplished get those goals completed and off your list
Step 3 – Make a list of tasks you currently do in your business that you wish were no longer your responsibility
Step 4 – Look at the lists from step 2 and step 3, any task that is on both lists needs to be assigned to another person/vendor. It is okay if you don’t know who that is yet. If you see another task on list 2 that you would not be best suited to accomplish, go ahead and assign that to someone else as well
Step 5 – Assign yourself the remaining tasks on list 2 (these are should mostly be only tasks you enjoy and are good at)
That’s all there is to it! I know it sounds simple, and you might even think it sounds too simple, but just because it is simple doesn’t mean it won’t work.
Like this article? Sign up for a free 12-month subscription of our monthly newsletter using the sign up box at the top!