Creating Culture

What Makes Your Business a Unique Place to Work? 

When you first started your business, you probably spent a lot of time thinking about your mission statement and your values – but did you ever take a moment to think about the culture?

When it comes right down to it, a company culture can make or break your company. In fact, studies show that fun and encouraging companies tend to outperform their competition by 200%, while mundane and discouraging companies tend to flounder.


Take Google, for example, their notoriously innovative offices (filled with slides and sleeping pods) have inspired companies everywhere to adopt a more inspiring culture (and landed them the number 1 spot on Fortune’s annual “Best Companies to Work For” list in 2014). With that in mind, if your company culture is more akin to Initech from Office Space than it is to the Google Headquarters, you might want to consider a makeover.

Lucky for you, improving your company culture doesn’t require a total overhaul. In fact, a few small changes can add up to one great business. We’re no Google (yet, at least) but when it comes to our company culture, we’re following in their footsteps.

For example; our breakroom has recently transformed into a cereal-lover’s dream. Our cereal bar (filled with ten delicious kinds of cereal and just as much milk) has been a total hit among the employees — especially when those 4 o’clock hunger pains roll around.

On top of that, we make it a point to get together as a team, outside of work, for bi-monthly “Employee Appreciation Events.” These events usually take place in a fun and creative environment – like the classic arcade down the street (where I, of course, supply them each with a roll of quarters). Our next event is scheduled to be a Board Game Bonanza (don’t worry, Monopoly is off the table), but we’re always looking for creative ways to keep our culture thriving.

We’ve even gone as far as to ensure all our new hires are a good culture fit before they get too far into the hiring process. It’s important that we build a team built on the foundation of our company mission and values, so placing priority on culture helps us have the peace of mind that we are moving in a good direction.


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