“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”
As a business owner, it’s easy to get caught up in the day-to-day slog and become blind to new opportunities. When that happens, it’s important to find a fresh set of eyes. Whether it’s a project you’ve been working on for a long time, or a marketing technique that could use an outsider’s perspective, “new eyes” could mean the difference between failure and success.
The Schlitz Beer brewery was drowning in beer. Not literally, of course, but the competition had become so fierce, they knew they were in serious trouble. So they took a risk and brought in an outside expert. The expert immediately pointed out all the opportunities they were missing — opportunities that were hidden in plain sight. As the saying goes, “It’s hard to see the label when you’re inside the bottle,” and that quote has never been more true. Read on to learn how to abolish your blind spots and view your opportunities with fresh eyes.
When it comes to culture, it can be especially easy to lose sight of the big picture. While you might think that everything is going exactly as planned, your employees might think differently. This article recommends gathering the perspective of your employees, your clients, and anyone else who might have some input. “Be mentally prepared for both delightful and disappointing discoveries,” it warns. But remember, seeing is the first step to success.
Every good salesperson knows that successfully landing a sale means successfully placing themselves in the customer’s shoes. However, that tactic is sometimes easier said than done. This article recommends giving the “point of view conversation” a try and suggests three “sweet spots” that will enable you to get the information you need to build the framework for a great sales strategy. But it also provides some helpful tips on bringing a fresh perspective to your clients. After all, in a world of fierce competition, your clients are looking for a fresh perspective from you, too.