Archive | The Newsletter Pro Way

9.25

Lessons From ‘Hacking Growth’

When it comes to growth, many entrepreneurs make the mistake of looking for a silver bullet. If they could only find that secret combination of marketing techniques, they’d convert all their traffic into sales and be an overnight success. If you’re prone to this sort of magical thinking, do yourself a favor and pick up […]

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8.14

Content: The Lifeblood of Small-Business Growth

 Have you ever analyzed what really drives sales in your business? Before even considering content or relationships, most people tie their answer to marketing or sales. While sales are certainly one driver, they aren’t the main propellant for small businesses. What causes one person to shop with you for years and drive out of their […]

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5.22

The Ultimate Secret for Successful Startups

If necessity is the mother of invention, you could say unfortunate circumstances are the father of innovation. Life never goes as expected, and when you’re trying to run a business, that can be a good thing. Some of the greatest examples of successful startups came when clever entrepreneurs adapted to the unexpected. See what lessons […]

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3.20

How To Create The Irresistible Pull Of Purpose

Do you remember the scene from “The Last Jedi” when Luke appears before Kylo Ren on the red salt earth of Crait? You watch as Kylo Ren and Luke begin their explosive battle. Kylo gets the upper hand, stabs Luke with his lightsaber, and *spoiler alert* something miraculous happens — Luke is totally fine. Suddenly we […]

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New Sales. Simplified.

Businesses across the world face a form of mass extinction with inbound marketing, content marketing, and social media reinventing how we attract prospective customers. Many companies now consider the traditional sales team (with outbound calls and manual follow-up) to be an endangered species. But this mentality leads to ruin. If you assume inbound marketing will […]

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Embrace Complaints

Got Complaints? Hug Your Haters!

Everyone has haters. No matter how hard you try, there’s bound to be someone complaining loudly after each mistake. It’s up to you to decide how to handle complaints. Was pop icon Taylor Swift right when she said you should just “shake it off?” Or, does it pay to embrace complaints and Hug Your Haters, […]

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