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effective Decision-making confidence

Effective Decision-Making: Your Next Decision Could Be Your Best Decision

Strong leaders are pros at effective decision-making. As a leader within your organization, you are the captain of your team — the Jean-Luc Picard, if you will. Together, you and your team face challenges and choices, both monumental and minute. You work through every detail to arrive at a final decision to save the day […]

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Active Marketing

4 Benefits of Active Marketing

It can take a while to wrap your head around the fact that marketing never ends. As long as you’re in business, you don’t just execute a marketing campaign once and then stop. Consistent, active marketing is vital to your company’s success. This applies to marketing as a whole, and equally to every marketing campaign […]

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Accentuate Positivity

Encourage Workplace Positivity

At The Newsletter Pro (one of Idaho’s Best Places to Work), we live and breathe a set of 9 core values that define our company culture. The first of these values is Accentuate the Positive. This encouragement of  workplace positivity can also be described as “Looking on the Bright Side,” “Being Optimistic,” or “Finding the […]

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customer loyalty

Customer Loyalty Reigns Supreme

If you knew the lifetime value and loyalty of a customer depended on their next interaction with you, would you treat them a little bit differently? Fostering long-term relationships with your customers is an investment in your own profits. That’s why those relationships should be treated as seriously as any other financial investment. Lifetime Value […]

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Couple meeting financial adviser for real estate project

The Ultimate Guide to Customer Retention

Customer Retention and You Customer retention is one of the most critical challenges facing businesses today. From Fortune 500 companies to mom and pop storefronts, profits and profitability depend on the ability to create, and keep, customers for life. The reasoning for this is very simple: marketing is difficult and expensive. It costs money to […]

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Cover Snapshot2

The Four Stages of Marketing for Maximum Business Growth

October 2015 Have you ever watched one of those survivalist TV shows? I saw one on the Discovery Channel a while ago called “Doomsday Preppers.” The show featured a family who was building the ultimate end-of-the-world survival bunker. They had both above-ground and below-ground living quarters, a moat, and traps. Of course, they also had […]

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