Archive | Straight Talk With Shaun

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The Science of Newsletters: Advice from 3 Leading Experts on Making Your Newsletter Work for You

We spend a lot of time talking about the importance of mailing out a monthly print newsletter. After all, that’s what The Newsletter Pro is all about! But the effectiveness of that newsletter depends on a variety of things. Believe it or not, there’s actually a science to newsletter marketing — which makes our pros […]

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Planning to Win!

I just got back from a business trip in Atlanta where I sat through a marketing conference with about 700 doctors and another 4,000+ members of their staff. It was pretty massive, to say the least. The event even had two celebrities in attendance; Bill Rancic, the season one winner of The Apprentice (the only […]

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I’m an Idiot, and I Can Prove It!

Like many entrepreneurs over the years, I have had times where I’ve done very well for myself, making a good to very good six figure income. Also like many entrepreneurs, I have had times where I’ve been broke, struggling to make payroll and pay the bills. A number of years back, while I was trying […]

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