Archive | Retention & Referrals

customer

Don’t Let Your Customers Break Up With You

This Friday is Valentine’s Day, folks, and it’s a great reminder to not let your personal relationships fall by the wayside. But how are your business relationships doing? Have you been tracking your customer retention? How long has it been since you reminded your clients that you care? If you’re not sure, then you could […]

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customer

What If You Never Lost Another Customer Again?

Have you ever thought about how big your company might be today if you’d never lost a customer? It’s an interesting albeit slightly depressing exercise about your company’s retention rate. It’s kind of like looking at your retirement account and wondering, “What would have happened if I really had started investing at 21 years old? […]

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Cashflow

Are You Making These Marketing Mistakes?

I am often confused by the decisions normally very smart entrepreneurs make when it comes to marketing, sales, and company growth. It’s as if logic flies out the window and emotions rule the day when we start talking about sales and marketing. Often, this creates cash flow issues and stalled growth. Of course, I’m not […]

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