Archive | Retention & Referrals

Cashflow

Are You Making These Marketing Mistakes?

I am often confused by the decisions normally very smart entrepreneurs make when it comes to marketing, sales, and company growth. It’s as if logic flies out the window and emotions rule the day when we start talking about sales and marketing. Often, this creates cash flow issues and stalled growth. Of course, I’m not […]

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relationships

Relationships With Customers Are Critical

Think about all your relationships, past and present. How many of them started because you were introduced to someone through a mutual acquaintance who vouched for you? Most of our relationships, and even most marriages, come about from introductions, not random meetings at bars or in Target while you’re shopping. Let’s look at this from […]

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customer retention

The 3-Step Customer Retention Formula

In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this edited excerpt, Buck explains how his […]

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