Archive | Marketing

Down And Dirty Copy Critique And Tips

Some people simply don’t like to write copy. I get it — writing copy is not easy, and when you first start out, it can be downright difficult. Below is a copy of a sales email I received. To demonstrate the elements you should emphasize when writing your own copy, I’ve edited the original text […]

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slow times

How to Plan for the Slow Season

I recently returned from a family trip to Disney World. Every year, we make sure to plan a few family vacations, but the big one alternates between Disney World and Hawaii. For my own personal relaxation, I’m thinking of changing things up so two Hawaii trips equal one Disney World trip. But that is a […]

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Celebrity Marketing for World Domination

Even if you’re not a music fan, odds are you know who Taylor Swift and Drake are. These icons are everywhere we turn — we hear their music in the grocery store, see their faces on our screens, and know people in our lives who are diehard fans. Do you think this level of ubiquity […]

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9.18

Apple’s Runaway Success

How do you change the world? This is a question every business must ask, whether they have global ambitions or they just want to change the lives of their customers. To find the answer, look at companies that have already changed the world forever — companies like Apple, whose founder, Steve Jobs, learned that the […]

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9.11

The Wrong Kind of Customer Communication

Customer conversation and generating sales go hand in hand, but their relationship isn’t as simple as you might think. Talking with prospects and current customers is as much about you providing them value as it is encouraging them to buy. If you only reach out to your customers when you want them to spend money, […]

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