Archive | Marketing

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Never Doubt Your Creativity

Opening Your Mind To New Possibilities “A liquid time capsule” is how CEO Sam Calagione describes his company’s most awarded beer, Midas touch. Based on a recipe found in a 2,700-year-old drinking vessel from the tomb of King Midas, this unique beer gives insight to some of the key values that make Calagiones’ business an […]

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Down And Dirty Copy Critique And Tips

Some people simply don’t like to write copy. I get it — writing copy is not easy, and when you first start out, it can be downright difficult. Below is a copy of a sales email I received. To demonstrate the elements you should emphasize when writing your own copy, I’ve edited the original text […]

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slow times

How to Plan for the Slow Season

I recently returned from a family trip to Disney World. Every year, we make sure to plan a few family vacations, but the big one alternates between Disney World and Hawaii. For my own personal relaxation, I’m thinking of changing things up so two Hawaii trips equal one Disney World trip. But that is a […]

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Celebrity Marketing for World Domination

Even if you’re not a music fan, odds are you know who Taylor Swift and Drake are. These icons are everywhere we turn — we hear their music in the grocery store, see their faces on our screens, and know people in our lives who are diehard fans. Do you think this level of ubiquity […]

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