Archive | Marketing

7.07

Get Connected With Professional Associations!

Are you part of any professional associations? If not, why? There are groups for just about every industry in the world. Every day, local, regional, and national associations come together with a common professional interest. Every group you are in has the potential to bring something to your table. Joining an association can transform the […]

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friends

To Make Money, Make Friends

Who would you be more likely to go the extra mile for — a friend or an acquaintance? The answer is obvious, and it hints at a truth that could revolutionize your business: Strong relationships are the key to success. Why Relationships = Money If your business depends in any way on referrals, then you […]

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5.26

Stop Wasting Time And Money To Create More Prospects

When people talk about entrepreneur Chris Mullins, they use words like “energetic” and “amazing.” Shaun Buck calls Chris a “true friend,” and Stephen K. Brooks of Brooks Law Group says that because of Chris, his “intake department is like a Ferrari, a finely tuned machine” that produces incredible results. Business leaders are such big fans […]

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5.19

Close Sales, Make More Money

Last week, we talked about why growth stalls out and how to adjust ad spending to ramp it up. If you didn’t read that blog first, then I highly recommend you do before jumping into this one. As you’ll learn, increasing your ad spending allows you to adjust and maintain the number of sales you […]

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Growth

The Truth About Growth

There are only 4 ways to grow your business. Not 100, not 1,000 — just 4. You might be thinking that can’t be right, but I assure you it is. Once you understand these 4 ways, you will have clarity about what you need to do to expand your business. Some people will argue that […]

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Generate More Leads And Make More Money

For most businesses, lead generation isn’t the main issue when it comes to increasing sales and growing business. The issues are usually churn, poor sales systems, no systems or processes, or something else along those lines. But what if the thing your business needs most right now really is more leads? What do you do? […]

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4.07

Amazon Controls The Customer Experience

Last year, Amazon made some major changes to the way they ship to their customers. Prime members were used to all sorts of perks, like Amazon Video and 2-day shipping. Over the course of several months, however, customers began to notice a very specific change: 2-day shipping had become 1-day shipping. At a glance, this […]

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leads

The Right And Wrong Way To Get More Leads

I was speaking with a private client about a new marketing campaign he was putting together, and he shared the headline and lead magnet he was considering using. Honestly, they weren’t good. I think many people don’t understand what makes a good lead magnet, or understand lead generation in general, so I decided to do […]

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