Archive | Marketing

Celebrity Marketing for World Domination

Even if you’re not a music fan, odds are you know who Taylor Swift and Drake are. These icons are everywhere we turn — we hear their music in the grocery store, see their faces on our screens, and know people in our lives who are diehard fans. Do you think this level of ubiquity […]

View Post
9.18

Apple’s Runaway Success

How do you change the world? This is a question every business must ask, whether they have global ambitions or they just want to change the lives of their customers. To find the answer, look at companies that have already changed the world forever — companies like Apple, whose founder, Steve Jobs, learned that the […]

View Post
9.11

The Wrong Kind of Customer Communication

Customer conversation and generating sales go hand in hand, but their relationship isn’t as simple as you might think. Talking with prospects and current customers is as much about you providing them value as it is encouraging them to buy. If you only reach out to your customers when you want them to spend money, […]

View Post
7.24

Costco: A Business Driven By Their Mission

A great business mission is one that applies to every aspect of your company. It’s the guiding principle that defines who you are, what you do, and why you do it. It manifests itself in both the big picture and the little details. Costco understands the power of an exceptional mission and its ability to […]

View Post
7.10

Overcoming Amazon

If you’re in retail, you’re likely aware of the “Amazon effect” — an ongoing disruption of the retail market. This disruption is affecting prices and sales. It’s devalued and even bankrupted what were some of the most successful and well-known retailers in the world. One reason Amazon has been successful is their price strategy. They […]

View Post
↓