Archive | Marketing

customer

What If You Never Lost Another Customer Again?

Have you ever thought about how big your company might be today if you’d never lost a customer? It’s an interesting albeit slightly depressing exercise about your company’s retention rate. It’s kind of like looking at your retirement account and wondering, “What would have happened if I really had started investing at 21 years old? […]

View Post
7.23

Is Your Marketing Strategy Built on Lies?

“Direct response marketing is the only way to build your business. If you cannot accurately track your return on investment (ROI), there’s no sense in wasting your time and money on those tactics. You don’t even know if they are going to work!” Does this sound familiar? Well, I’m going to level with you: You’ve […]

View Post
4.30

Cisco Saves the Earth

Cisco Systems, more commonly referred to as “Cisco,” is a tech-industry giant. Put simply, they build the hardware and write the code that makes cloud computing a reality. There’s a high chance your business relies on Cisco in some capacity, whether it be for your Wi-Fi, firewalls, communications, or data analytics. As important as it […]

View Post
trapped

Help! I’m Stuck and Don’t Know What to Do!

I met my friend Bud 16 years ago, which means I know him well enough to detect when he is feeling stuck. We originally met when I first started my dry-cleaning business. Since Bud is a successful entrepreneur and does very well with his own dry-cleaning and lawn-mowing businesses, he served as an excellent mentor […]

View Post
change the world

One Cup of Coffee at a Time

When you take a sip of your coffee in the morning, do you think about the journey that coffee took to get to your cup? This is something a lot of us take for granted. The coffee is simply there, ready for us to enjoy. Whether you brew your own or you buy a cup […]

View Post
↓