Archive | Marketing

1.14

The Secret to High Event Turnout

We’ve been holding events at The Newsletter Pro for a while now, and after some imperfect attempts, we’ve finally found our rhythm. However, in hindsight, I think the events we struggled with were actually blessings in disguise. They taught me and my team what not to do in the future, and I’ve carried those lessons […]

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12.10

Mistakes Entrepreneurs Must Avoid To Find Success

Lately, I’ve been spending a ton of time studying success. I’ve always wondered why some succeed when others fail. As I’ve dug deeper into my research, I’ve noticed patterns on both sides. Of course, success has many definitions, but while I was studying, I was looking at business success. It’s easy to have it all […]

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culture

Above And Beyond the Norm: Adobe’s Company Culture

Businesses across the country are jumping on the new wave of overhauling their company cultures. Entrepreneurs are starting to see how much an exciting work environment stimulates productivity and loyalty in their team members. Owners mimic the likes of Zappos or Google and attempt to create a work-life balance that takes the stress away and […]

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10.1

How To Scale Your Marketing Campaign For Massive Success!

I recently finished a two-day Bootcamp for about a dozen entrepreneurs at my office in Boise, Idaho. We had a variety of people in the room, including lawyers, doctors, HVAC owners, and real estate brokers. One common question I get asked about my trainings is this: “Since everyone attending isn’t in my industry, will the […]

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9.24

A Trip To The Marketing Doctor

Sometimes, you can learn valuable lessons about business and marketing in your everyday life. A few weeks ago, my wife, Mariah, started having pain in her neck. (No, it was not just me irritating her. Although, that isn’t a horrible guess.) Over the next three weeks, the pain progressed down her arm until two of […]

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customer

What If You Never Lost Another Customer Again?

Have you ever thought about how big your company might be today if you’d never lost a customer? It’s an interesting albeit slightly depressing exercise about your company’s retention rate. It’s kind of like looking at your retirement account and wondering, “What would have happened if I really had started investing at 21 years old? […]

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7.23

Is Your Marketing Strategy Built on Lies?

“Direct response marketing is the only way to build your business. If you cannot accurately track your return on investment (ROI), there’s no sense in wasting your time and money on those tactics. You don’t even know if they are going to work!” Does this sound familiar? Well, I’m going to level with you: You’ve […]

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