Archive | Marketing

10.1

How To Scale Your Marketing Campaign For Massive Success!

I recently finished a two-day Bootcamp for about a dozen entrepreneurs at my office in Boise, Idaho. We had a variety of people in the room, including lawyers, doctors, HVAC owners, and real estate brokers. One common question I get asked about my trainings is this: “Since everyone attending isn’t in my industry, will the […]

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9.24

A Trip To The Marketing Doctor

Sometimes, you can learn valuable lessons about business and marketing in your everyday life. A few weeks ago, my wife, Mariah, started having pain in her neck. (No, it was not just me irritating her. Although, that isn’t a horrible guess.) Over the next three weeks, the pain progressed down her arm until two of […]

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customer

What If You Never Lost Another Customer Again?

Have you ever thought about how big your company might be today if you’d never lost a customer? It’s an interesting albeit slightly depressing exercise about your company’s retention rate. It’s kind of like looking at your retirement account and wondering, “What would have happened if I really had started investing at 21 years old? […]

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7.23

Is Your Marketing Strategy Built on Lies?

“Direct response marketing is the only way to build your business. If you cannot accurately track your return on investment (ROI), there’s no sense in wasting your time and money on those tactics. You don’t even know if they are going to work!” Does this sound familiar? Well, I’m going to level with you: You’ve […]

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4.30

Cisco Saves the Earth

Cisco Systems, more commonly referred to as “Cisco,” is a tech-industry giant. Put simply, they build the hardware and write the code that makes cloud computing a reality. There’s a high chance your business relies on Cisco in some capacity, whether it be for your Wi-Fi, firewalls, communications, or data analytics. As important as it […]

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