Archive | Marketing

Grow like crazy

How To ‘Unstick’ Your Business And Start Growing

Have you ever gotten hyped up by a marketing guru’s sales pitch or presentation, purchased the course thinking it would change your business, and had nothing happen?     If you’re into growing your business, the answer is yes. We all have been there at least once. I’ve bought many courses over the years and […]

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Miracle marketing facts

Don’t Fall For Fad-Diet Marketing

Far too many people fall for what I like to call “fad-diet” marketing. They buy into some scheme that promises to solve all of their marketing problems in a flash. It’s not too different from those diets that pop up all the time, claiming that if you eat this or avoid that you’ll be in […]

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hidden value from Jay Abraham

Your Business’s Hidden Value

Success is right under your nose. Many of the greatest, most profitable innovations in the history of commerce seem obvious in retrospect. Toilet paper was invented 82 years after the flush toilet became commonplace. The ice cream cone didn’t hit the scene until 3,900 years after ice cream was invented.  As Jay Abraham’s classic book, […]

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Create leadership in your company

Are You A Manager Or A Leader?

When I was just starting out in business, I couldn’t understand why any company paid for a group of managers. I know that sounds dumb, but it didn’t make sense to me at 17 or 18 years old. Here were these people who got paid a ton of money and appeared to do very little actual […]

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Sales and growth for the future

Lead Nurture For The Long Haul

When it comes to converting leads and spurring growth in your business, the fundamentals are key. But the vast majority of entrepreneurs overlook the most basic principles of all, distracted by whatever new shiny object the business world is touting as the next big thing. For many of these businesses, sales are elusive. Incoming revenue […]

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power rangers

Overcome Rejection, Find Success, And Save The World

Giving up is easy, especially when everyone says your great idea isn’t worth their time. In the face of rejection, how do we respond? If you’re Haim Saban, media proprietor and founder of Saban Capital Group, you take rejection as a sign you’re going in the right direction. “The biggest hits in my life have […]

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Getting New Customers Is Hard!

With spring approaching, I’m mentally preparing myself for another 7 weeks of grueling travel for speaking events, networking opportunities, and meetings with prospects and partners. I’m always excited at the outset, but I know by the time the 7th week hits, I’m going to be burnt out. The good news about travel is it can […]

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power of storytelling

How Storytelling Can Increase Your Brand Loyalty

In 2006, Dove’s marketing director, Stacie Bright, found herself in a moral dilemma. Dove’s beauty products featured superficially “beautiful” models to sell their products. This was an age-old tactic meant to establish brand loyalty. But when she learned that their marketing was affecting her daughter’s self-esteem, she knew something needed to change. “If it’s affecting […]

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marketing

Why Your Marketing Campaign Isn’t Working

Have you ever had a marketing campaign fail? I have many times, and it sucks. All that invested time and money goes up in smoke. There are dozens of reasons campaigns don’t work, and I could write an article on things like the offer, media choice, etc., but I don’t think that’ll be super helpful. […]

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