Archive | Marketing

Millenials in the workplace

The Mistakes We Make: Hiring And Company Culture

In 2017, saying some variation of “millennials are lazy, self-interested, and sensitive” is common shoptalk among business owners. The problem with statements like these, like a lot of convention wisdom, is that they don’t tell the whole story. Recently, I was at an event with a friend of mine who is also an entrepreneur. He […]

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boundaries leadership

Redefining Leadership With Boundaries For Leaders

Have you been approaching leadership all wrong? Whether you’re an executive or an aspiring leader, Dr. Henry Cloud, author of the groundbreaking book Boundaries for Leaders, might have something to say about it. Marrying the fields of clinical psychology and leadership consulting, Dr. Cloud delves deep into the mind to find rich insights into the […]

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marketing story

The Advertising Secret As Old As Time: Stories

On quiet nights, if you listen carefully, you can hear the soft sobs of marketing managers around the world. They’re crying because their marketing messages are being ignored. It’s always happening somewhere. Misunderstood marketing is everywhere — maybe you’ve even shed a tear or two. What could it be? Are consumers conspiring to make your […]

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lumpy mail

Do You Have Lumpy Mail?

We often dub snail mail “traditional” (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time to think outside the box — er … envelope. You need lumpy mail! Amnesty International recently sent out millions of chopsticks. The chopsticks were actually pencils wrapped in paper casings. These […]

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customer loyalty

One Sweet Scoop

It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, just a couple of hippies with an ice cream parlor in Vermont, did.   The History of a Household Brand The ice cream parlor, called Ben & Jerry’s, had been cobbled together […]

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originality

How Originality In Business Made Puppets Celebrities

Is there room for originality in business? Should CEOs follow tried-and-true patterns or gamble on a more creative approach? When you look at the most successful brands in history, from Apple to Walt Disney, the answer is clear. Originality is the key ingredient that helps your company thrive. Just ask the Muppets creator, Jim Henson. […]

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continuing education

Continuing Education Is The Key To Success

Our CEO has a simple trick for identifying which of his team members are ready and willing to grow. These are the employees who will push our company forward in all the right ways. According to Shaun, the key marker of an employee ready to shine is what’s right on their desk. No, he’s not […]

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Thumbnail

Retention and Referral Training with Shaun Buck

2017 Livecast – Retention and Referral Training Join Shaun Buck, CEO and owner of The Newsletter Pro, as he goes into detail about the single, multimillion dollar marketing strategy that launched his small business onto the Inc. 500 List two years running. You’ll learn: The #1 Most Overlooked Opportunity for Getting New Customers 3 Secrets […]

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direct mail

Want Your Direct Mail Campaign to Be Memorable?

It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]

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productivity

Productivity: It’s In Your Hands

It’s Monday morning, and your inbox overflows with a weekend’s worth of messages. You resign yourself to check each message, devoting what seems like “only a few minutes” to the task. Then you realize an hour has passed. By 2 in the afternoon, your inbox is full of unread messages once more. According to your […]

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referred clients

Can You Handle the Truth About Referred Clients?

Can you handle the truth? You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on branding, landing pages, funnels, Facebook, sales letters, and postcards. But still, the best new customers are referred clients. According to a study conducted by the New York Times, 65% of companies’ […]

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interview

Why A Print Newsletter Is A Dental Marketer’s Dream

An Interview With Shaun Buck When a dental practice is looking to eliminate patient attrition and multiply referrals, they turn to Shaun Buck, known throughout the industry for pushing results-driven, direct mail strategy to the forefront of the marketing world. In May, he sat down with Lou Donato of Watkins Dental Associates to discuss why […]

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broke

Stay Hungry: Daymond John’s ‘The Power of Broke’

Daymond John has run a billion-dollar company, been a reality TV personality, and given speeches to the next generation of up-and-comers across the globe. But before that, he was an entrepreneur. And before that, he was broke. No Funding? No Problem! Would you start a company with no funding? According to his book The Power […]

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IKEA effect

The IKEA Effect: Build Loyalty the Swedish Way

Is it possible to build customer loyalty with consumers who have never been to your business before? According to theories surrounding the IKEA Effect, yes! My brother recently moved into a new place and decided to pursue a fresh start. He tossed out his old coffee table and strolled into a local furniture retail store, […]

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