Archive | Marketing

7.10

Overcoming Amazon

If you’re in retail, you’re likely aware of the “Amazon effect” — an ongoing disruption of the retail market. This disruption is affecting prices and sales. It’s devalued and even bankrupted what were some of the most successful and well-known retailers in the world. One reason Amazon has been successful is their price strategy. They […]

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6.26

How REI Marries Business Growth With Values

  Business growth is no easy task. Everyone wants growth, but too many business owners think that scaling a company requires compromising your initial values. Sure, your business will change as it grows, but that change shouldn’t include sacrificing what you believe. In fact, sticking to your guns can prove crucial for sustainable growth. If […]

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6.19

Why Print Marketing Isn’t Going Anywhere

Have you ever wondered if direct mail still works for companies today? Or why companies spend billions of dollars annually on direct mail? If you can send an online newsletter, why would anyone send a print one? From everything we hear on the news, direct mail and newsletters — and all offline advertising, for that […]

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6.12

What Business Are You Really In?

I see many people confused about the businesses they are in. Entrepreneurs feel that their industry defines their business, but is that true? Am I in the newsletter or publishing business? What about the content creation business? After all, we create thousands of pages of content each month. I send this newsletter to over 10,000 […]

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6.5

Your Business’ Fate Falls on Customer Experience

To paraphrase the late Steve Jobs, if you are looking to sell several billion dollars’ worth of product a year, you have to start with the customer experience and work backward to the technology. You can’t start with the product and then try to figure out who to sell it to.     Most people […]

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5.29

3 Negotiation Strategies You Can Learn From The FBI

No matter who you are, you spend your days navigating complex discussions by using negotiation to achieve you desired result. But hopefully, nobody’s ever demanded you give them a million dollars in return for the life of your son. This is exactly the situation Chris Voss was confronted with one fateful afternoon. Luckily, this demand was […]

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Grow like crazy

How To ‘Unstick’ Your Business And Start Growing

Have you ever gotten hyped up by a marketing guru’s sales pitch or presentation, purchased the course thinking it would change your business, and had nothing happen?     If you’re into growing your business, the answer is yes. We all have been there at least once. I’ve bought many courses over the years and […]

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Miracle marketing facts

Don’t Fall For Fad-Diet Marketing

Far too many people fall for what I like to call “fad-diet” marketing. They buy into some scheme that promises to solve all of their marketing problems in a flash. It’s not too different from those diets that pop up all the time, claiming that if you eat this or avoid that you’ll be in […]

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hidden value from Jay Abraham

Your Business’s Hidden Value

Success is right under your nose. Many of the greatest, most profitable innovations in the history of commerce seem obvious in retrospect. Toilet paper was invented 82 years after the flush toilet became commonplace. The ice cream cone didn’t hit the scene until 3,900 years after ice cream was invented.  As Jay Abraham’s classic book, […]

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Create leadership in your company

Are You A Manager Or A Leader?

When I was just starting out in business, I couldn’t understand why any company paid for a group of managers. I know that sounds dumb, but it didn’t make sense to me at 17 or 18 years old. Here were these people who got paid a ton of money and appeared to do very little actual […]

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Sales and growth for the future

Lead Nurture For The Long Haul

When it comes to converting leads and spurring growth in your business, the fundamentals are key. But the vast majority of entrepreneurs overlook the most basic principles of all, distracted by whatever new shiny object the business world is touting as the next big thing. For many of these businesses, sales are elusive. Incoming revenue […]

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power rangers

Overcome Rejection, Find Success, And Save The World

Giving up is easy, especially when everyone says your great idea isn’t worth their time. In the face of rejection, how do we respond? If you’re Haim Saban, media proprietor and founder of Saban Capital Group, you take rejection as a sign you’re going in the right direction. “The biggest hits in my life have […]

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