Archive | Marketing

leads

The Right And Wrong Way To Get More Leads

I was speaking with a private client about a new marketing campaign he was putting together, and he shared the headline and lead magnet he was considering using. Honestly, they weren’t good. I think many people don’t understand what makes a good lead magnet, or understand lead generation in general, so I decided to do […]

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customer

Don’t Let Your Customers Break Up With You

This Friday is Valentine’s Day, folks, and it’s a great reminder to not let your personal relationships fall by the wayside. But how are your business relationships doing? Have you been tracking your customer retention? How long has it been since you reminded your clients that you care? If you’re not sure, then you could […]

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1.14

The Secret to High Event Turnout

We’ve been holding events at The Newsletter Pro for a while now, and after some imperfect attempts, we’ve finally found our rhythm. However, in hindsight, I think the events we struggled with were actually blessings in disguise. They taught me and my team what not to do in the future, and I’ve carried those lessons […]

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12.10

Mistakes Entrepreneurs Must Avoid To Find Success

Lately, I’ve been spending a ton of time studying success. I’ve always wondered why some succeed when others fail. As I’ve dug deeper into my research, I’ve noticed patterns on both sides. Of course, success has many definitions, but while I was studying, I was looking at business success. It’s easy to have it all […]

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culture

Above And Beyond the Norm: Adobe’s Company Culture

Businesses across the country are jumping on the new wave of overhauling their company cultures. Entrepreneurs are starting to see how much an exciting work environment stimulates productivity and loyalty in their team members. Owners mimic the likes of Zappos or Google and attempt to create a work-life balance that takes the stress away and […]

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10.1

How To Scale Your Marketing Campaign For Massive Success!

I recently finished a two-day Bootcamp for about a dozen entrepreneurs at my office in Boise, Idaho. We had a variety of people in the room, including lawyers, doctors, HVAC owners, and real estate brokers. One common question I get asked about my trainings is this: “Since everyone attending isn’t in my industry, will the […]

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