Archive | Why Direct Mail

lumpy mail

Do You Have Lumpy Mail?

We often dub snail mail “traditional” (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time to think outside the box — er … envelope. You need lumpy mail! Amnesty International recently sent out millions of chopsticks. The chopsticks were actually pencils wrapped in paper casings. These […]

View Post
direct mail dating game

Direct Mail is Marketing’s Perfect Match

They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting your potential soul mate. You put your best foot forward, show them what makes you better than the competition, and pray they feel the same enthusiasm for you as you […]

View Post
marketers and direct mail

Direct Mail Marketing According to the USPS

Direct mail is essential. Even in today’s era of smartphones and Facebook ad retargeting, it plays a key role in getting the word out about your business. In fact, one of the greatest roles direct mail plays is the anchor for an integrated marketing campaign. That’s good news! Instead of having to ignore the exciting new […]

View Post
GeneralArray (small)

1 Simple Way to Triple Your Referrals … Without Having to Ask for Them

As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” But are you really seeing results from that ezine you’re sending out via email […]

View Post

Direct Mail: What’s in it for You?

Every year, the United States Postal Service (USPS) processes and delivers 155.4 billion pieces of mail. Your direct mail piece should count among them! With its own museum (the Smithsonian Institution’s National Postal Museum in Washington, DC) and a fully operational retail network larger than the combined forces of McDonald’s, Starbucks, and Wal-Mart, the USPS is not […]

View Post