There is a saying that goes, “Business would be easy if I didn’t have any customers or employees.” While that fantasy might make things easier for a time, I bet you’d be either broke and bored from lack of work or way too busy trying to figure out how to get new customers and employees […]
Before you embark on your quest to become a certified master of referral marketing tactics, I only have one question. Are you a Swiftie? “Swifties” are die-hard Taylor Swift fans. And while you might not count yourself among the hordes of fans belting the lyrics to Shake It Off at every concert, you can bet […]
In Aug. 2015, an unnamed Volkswagen representative walked up to the director of the EPA Office of Transportation and Air Quality, and dropped a $22 billion bomb. Volkswagen, he said, had been lying to the EPA. In the blink of an eye, Volkswagen went from being the world’s largest automaker to a worldwide pariah. How […]
Want to know the most expensive marketing tool in the world? A poorly managed lead. Lead generation is, by far, one of the most expensive elements in a marketing campaign. So, why are companies throwing good leads away after 30, 60, or 90 days, like expired gallons of milk? The average sales funnel looks a […]
I know you’re here to learn more about this reliable customer communication channel I rave about, but let me give you a little background first. A few years ago I went skeet shooting for the first time. Although I had been shooting with my uncles as a kid and at the range before, I had […]
Think about all your relationships, past and present. How many of them started because you were introduced to someone through a mutual acquaintance who vouched for you? Most of our relationships, and even most marriages, come about from introductions, not random meetings at bars or in Target while you’re shopping. Let’s look at this from […]
To make this upcoming new year your best year yet, I have 3 basic areas of study you’ll want to focus on. A word of warning, though: When you focus on these areas in your business and gain competency with the skills you learn, you will start to see amazing things happen. Hint: You need more […]
My company, The Newsletter Pro, grew 2,975 percent from 2011 to 2014. During this three-year period, the company went from being just me and some outsourced graphic designers to 36 team members who are all in-house now. And we’re still growing. I’ve had to learn a lot during the last few years. From a marketing standpoint, […]
Most businesses — yes, even yours — go about marketing all wrong. I have been helping small business owners for many years (I define small businesses as $100,000 to $10,000,000 per year in revenue) and I constantly see businesses of all shapes and sizes make HUGE mistakes when it comes to their marketing. The No. 1 mistake […]
$100 million. This is the amount of money that Zappos CEO, Tony Hsieh, estimates his company has lost due to poor hiring decisions since it was founded in 1999. This number is from a single company. Now, consider every business in America. That’s billions of dollars lost to poor hiring decisions — money that could […]
In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this edited excerpt, Buck explains how his […]
Have you ever lost a large sum of money before? If you have, you know that it sucks. What really sucks is when the loss could have been prevented by simple communication. To date, the largest amount of money I’ve lost (that I know about) is a little over one million dollars. There are many […]
One of the most difficult parts of running any business is managing people. Right now at my company, The Newsletter Pro, we have 54 employees, and unfortunately over the last five years I’ve had to fire a few. Letting go of someone is never pleasant, but with some studying, a bit of trial, and a ton of error, […]
Over the last few weeks, we’ve been on a hiring spree here at The Newsletter Pro, and over the last five years, we’ve hired over 100 amazing team members. Unfortunately, during those years we’ve also lost some great people, and even more unfortunately, we’ve had to fire some folks as well. In the end, we’ve […]
I was chatting with a friend of mine recently, and I commented that my company had just finished up our quarterly employee reviews. I complained a little bit about the amount of time the employee reviews took. But then, I noted that I did pretty well on my personal review and was happy with my feedback […]
