Here’s a big question for you: How confident are you in your business approach? If you’re like most entrepreneurs, you’re probably pretty self-assured in the direction you’re steering the ship. But if you ask bestselling author Simon Sinek, you’re probably going about the whole thing completely backward. So here’s another big question for you: Why do […]
In February of 2016, L Brands, the parent company of Victoria’s Secret, fired star CEO Sharen Turney. The new CEO, Stuart Burgdoerfer, decided to take a fresh look at the company and its ROI. He asked, “If we started Victoria’s Secret in 2016, how would we go about marketing and selling?” On the surface, this […]
Why The Newsletter Pro is One of The Best Places to Work in Idaho For the last three years, The Newsletter Pro has been recognized by the Best Places to Work in Idaho committee. It’s not some fluke occurrence and certainly not by accident. We have a team of people here that give their all […]
When establishing brand identity, so many businesses look to their competitors. They try to copycat whatever amazing strategy shot them to the top of the dog pile. But when it comes to success stories like Trader Joe’s, it’s clear that you can’t build a lasting brand based on old strategies. You have step out from […]
As a kid, I had dreams of being an entrepreneur. I had dreamed this because I desired freedom. (Little did I know that’s not exactly how it works as an entrepreneur, is it?) In addition to this dream, I had the perseverance and persistence to never stop battling. It hasn’t always been easy, but that […]
When we set out to create our 2017 referral program contest, the objective was to have the winners join us for an aerial battle in Vegas, reminiscent of scenes from Top Gun. Real jets, real pilots, and real wingmen. After the success of our first program, we were extremely excited about the potential of a […]
If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain. Experts say that when you’re trying to sell to someone, you’ll get a better response if you focus on people’s fears. People are more likely to buy something if it helps them get rid […]
There is a saying that goes, “Business would be easy if I didn’t have any customers or employees.” While that fantasy might make things easier for a time, I bet you’d be either broke and bored from lack of work or way too busy trying to figure out how to get new customers and employees […]
Before you embark on your quest to become a certified master of referral marketing tactics, I only have one question. Are you a Swiftie? “Swifties” are die-hard Taylor Swift fans. And while you might not count yourself among the hordes of fans belting the lyrics to Shake It Off at every concert, you can bet […]
In Aug. 2015, an unnamed Volkswagen representative walked up to the director of the EPA Office of Transportation and Air Quality, and dropped a $22 billion bomb. Volkswagen, he said, had been lying to the EPA. In the blink of an eye, Volkswagen went from being the world’s largest automaker to a worldwide pariah. How […]
Want to know the most expensive marketing tool in the world? A poorly managed lead. Lead generation is, by far, one of the most expensive elements in a marketing campaign. So, why are companies throwing good leads away after 30, 60, or 90 days, like expired gallons of milk? The average sales funnel looks a […]
I know you’re here to learn more about this reliable customer communication channel I rave about, but let me give you a little background first. A few years ago I went skeet shooting for the first time. Although I had been shooting with my uncles as a kid and at the range before, I had […]
Think about all your relationships, past and present. How many of them started because you were introduced to someone through a mutual acquaintance who vouched for you? Most of our relationships, and even most marriages, come about from introductions, not random meetings at bars or in Target while you’re shopping. Let’s look at this from […]
To make this upcoming new year your best year yet, I have 3 basic areas of study you’ll want to focus on. A word of warning, though: When you focus on these areas in your business and gain competency with the skills you learn, you will start to see amazing things happen. Hint: You need more […]
My company, The Newsletter Pro, grew 2,975 percent from 2011 to 2014. During this three-year period, the company went from being just me and some outsourced graphic designers to 36 team members who are all in-house now. And we’re still growing. I’ve had to learn a lot during the last few years. From a marketing standpoint, […]
