Archive | Offline to Online Marketing

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Increase Profits, Credibility, & Trust by Combining Direct Mail & Online Marketing

It seems like a lot of attention is being paid to online marketing strategies in 2016, but the traditional marketing method of direct mail is as important as ever. If you’re focusing only on online marketing, you’re leaving some very powerful marketing opportunities on the table in the form of postcards, newsletters, flyers, catalogues, and […]

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Why Google’s Alphabet Move is a Great Lesson for Business Owners

Google Inc. is a great example of a company that keeps moving forward and reinventing itself, taking calculated risks that often pay off big down the road. Several of Google’s biggest products were questionable at the time they were introduced, including the acquisition of YouTube and the development of the Android mobile OS platform. In […]

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Customer Satisfaction

The Wisdom of Crowds: How Online Reviews Can (and Will) Boost Your Business

A recent Local Consumer Review Survey conducted by BrightLocal found that nearly 9 out of 10 consumers rely on online customer reviews to determine the quality of a business. Those same consumers admit that they trust online reviews just as much as personal recommendations. However, the root of that trust is split 50/50; while some […]

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