Archive | Leadership


Confessions of an Entrepreneur

If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain.   Experts say that when you’re trying to sell to someone, you’ll get a better response if you focus on people’s fears. People are more likely to buy something if it helps them get rid […]

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Like a [Horrible] Boss

  It’s the same thing every year; once the turkey has been cooked, carved, and eaten, everyone sits around the table, staring at the leftovers, wondering “what now?” The build up for the Thanksgiving feast is so consuming, it can be easy to forget that the actual consuming of the feast takes less than an […]

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