Archive | Effective Networking

Business Partnership

Transform Your Partnerships Into the Ultimate Business Strategy

Action cartoons of the 1980s knew a thing or two about the value of partnerships. Take the animated classic “Voltron: Defenders of the Universe,” for example. On their own, the characters and their awesome lion-bots were powerful. But when they teamed up, the value and ability of everyone involved increased ten-fold. That’s what happens when […]

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Celebrity Affiliations: Easier than a Depends Endorsement

When it comes to celebrity partnerships, there have been some truly odd couplings. Think 16-year-old Justin Bieber for OPI nail polish–resulting in OPI having to ship triple the amount of bottles ordered by retailers across the country to accommodate all his fan-girls. Think David Hasselhoff (yes, the hunky Baywatch lifeguard) and Lean Pockets— “Mmm girl, […]

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Whale Shark in ocean with Cobia fish and Remoras

Swimming With Sharks: Why You Should Considering Partnering with Some Bigger (or smaller) Fish

When it comes to being a small business, it’s easy to feel like a tiny fish in a big pond. But like the small Pilot and Remora fish in the ocean, getting noticed by bigger fish can create a relationship that’s beneficial to both parties. Let’s examine this relationship out in the wild. The Oceanic […]

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Making Those Celebrity Connections

Congratulations! You’ve mastered your emotions and learned to control those sweaty palms. You’ve done your research and have sufficiently stalked your prey across the social media serengeti. Today you stand, prepared to meet your celebrity crush—girl or guy—-and make that connection you’ve been waiting for your entire life. Alas. It has finally occurred to you. […]

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Locking Down Your Inner Fangirl

If you were walking down the street one day and Spider-Man happened to swing down beside you, chances are, all of your own suave, spidey senses would be swatted right down the drain. At best, you might manage to sneak a selfie while making a plea to the Marvel gods not to be strung upside […]

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Navigating Event Follow Up

Clate Mask, CEO of Infusionsoft, highlights one of the many reasons for communication and consistent event follow up: “Stay connected, fight the loneliness that you may feel.” Clate Mask, CEO Infusionsoft Every time we attend ICON (an Infusionsoft event), we wallk away with hundreds of leads. Aside from being an amazing week of ingenuity, education, and […]

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association audience

Trade Show Survival Guide, Part 2

As promised, here’s Part 2 of our Trade Show Survival Guide. These tips are tried and true and guaranteed to help you make the most of your trade show experience! Following these simple steps is the best way to ensure you make the most of your trade show experience: Protect Your Inbox Sure, you’re here […]

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