Archive | Case Studies


Apple’s Runaway Success

How do you change the world? This is a question every business must ask, whether they have global ambitions or they just want to change the lives of their customers. To find the answer, look at companies that have already changed the world forever — companies like Apple, whose founder, Steve Jobs, learned that the […]

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Photo logotype concept analogue film versus digital photography

Lessons From a Tragic Business Failure

In 1975, a Kodak engineer named Steve Sasson invented the first digital camera, a toaster-sized prototype that captured black-and-white images at a resolution of just .01 megapixels (by comparison, there’s now a Nokia smartphone with 41-megapixel resolution). Because the first digital camera was filmless, Kodak management wanted Sasson to keep quiet about his invention rather […]

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In the Spirit of Sales – A Franchises Case Study

Severed limbs. Fake blood. Fog machines. Rubber masks. Celebrity impersonators and strobe lights. Free of gifts, greeting cards, and repetitive musical fanfare, Halloween still packs one hell of a consumer punch. What began as the Celtic harvest festival of Samhain (that’s “sow-in”) 2,000 years ago — where burned crops and sacrificed animals appeased deities — […]

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