Archive | Brand + Business + B2B Strategy

11.06

Success Starts With Family

I get the honor of teaching thousands upon thousands of people each year — some at live trainings; some via webinars or podcasts; and others through this newsletter, my books, or guest postings on various websites. Without fail, I talk business, sales, or marketing. When speaking about the subjects I’m an expert on, I’ve been blessed […]

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10.30

Maximize the Value of Your Business

I think (or, at least, I hope) every business owner asks themselves how to maximize the value of their company. Understanding your value is crucial whether you have outside investors or not. It’s baffling that so few entrepreneurs take the time to investigate the real worth of their business. To help remedy this problem, I […]

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9.18

Apple’s Runaway Success

How do you change the world? This is a question every business must ask, whether they have global ambitions or they just want to change the lives of their customers. To find the answer, look at companies that have already changed the world forever — companies like Apple, whose founder, Steve Jobs, learned that the […]

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confession

Confessions of an Entrepreneur

If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain.   Experts say that when you’re trying to sell to someone, you’ll get a better response if you focus on people’s fears. People are more likely to buy something if it helps them get rid […]

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