Archive | Brand + Business + B2B Strategy

best of the best

What Top Gun Can Teach You About Referrals

When we set out to create our 2017 referral program contest, the objective was to have the winners join us for an aerial battle in Vegas, reminiscent of scenes from Top Gun. Real jets, real pilots, and real wingmen. After the success of our first program, we were extremely excited about the potential of a […]

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Confessions of an Entrepreneur

If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain.   Experts say that when you’re trying to sell to someone, you’ll get a better response if you focus on people’s fears. People are more likely to buy something if it helps them get rid […]

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customer retention

The 3-Step Customer Retention Formula

In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this edited excerpt, Buck explains how his […]

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No B.S Guide

The No B.S. Guide to Retaining Customers and Getting More Referrals

My company, The Newsletter Pro, has grown nearly 3000 percent in the past five years. Honestly. Most people can only marvel at this kind of growth, but I know that it is completely attainable if you follow a sound business strategy centered on retention and referrals. Most businesses struggle most with these two aspects of their […]

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