It’s hard to believe that the holidays are upon us already. In less than three short weeks, we’ll all be sitting down for Thanksgiving dinner, surrounded by friends, family, and mountains of mashed potatoes. We’ll recount what we’re thankful for, and savor not only our dinners, but the time we have to spend with our loved ones. With all those familial feelings floating around, it only made sense to set our marketing sights on “family” this holiday season–that is, the importance of treating your customers, your employees, and your business partners like you would your own flesh and blood. It all starts with building a relationship–the glue that holds the family ties together–and this week we’re bringing you four awesome articles on doing just that.
It’s 6 to 7 times more expensive to attract a new customer than it is to focus on retaining the customers you already have. But it’s those customers, the loyal ones, that financially support your business. In effort to build that loyalty, most companies turn to loyalty programs for incentive–but if you really want to build longevity among your customers, focusing on relationships is the more profitable plan. This article offers up seven simple ways to build lasting relationships from the front line: customer service.
Once you’ve tightened the relationship bonds between you and your clients, what can you do to make sure they last? First and foremost, follow the golden rule–treat others the way you want to be treated. Even better, treat them the way you would treat one of your loved ones. If the roles were reversed, what would you want the outcome to be? Read on for all five tips.
There’s no doubt that building customer relationships is important for your retention (dare we say “necessary”), but business relationships are just as important–especially for your B2B clients. They should view you as a trusted partner, not a vendor, and by forging a relationship with those clients, you’re ensuring that they do business with you for years to come. But it takes hard work and patience to make those relationships strong. This article tells you step by step all you need to know to make those business relationships last.
Straight from the TNP blog, one of our writers delves into the importance of nurturing relationships when it comes to client longevity–and while following the golden rule and treating your clients like family is good advice, it all comes down to representing your brand. Your clients aren’t just forging a relationship with you, they’re tying the knot with your brand–all you have to do is make sure it’s a brand worth sticking to (for both of you).