• 5 Referral Facts You Can't Ignore
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9.25

Lessons From ‘Hacking Growth’

When it comes to growth, many entrepreneurs make the mistake of looking for a silver bullet. If they could only find that secret combination of marketing techniques, they’d convert all their traffic into sales and be an overnight success. If you’re prone to this sort of magical thinking, do yourself a favor and pick up […]

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9.18

Apple’s Runaway Success

How do you change the world? This is a question every business must ask, whether they have global ambitions or they just want to change the lives of their customers. To find the answer, look at companies that have already changed the world forever — companies like Apple, whose founder, Steve Jobs, learned that the […]

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9.11

The Wrong Kind of Customer Communication

Customer conversation and generating sales go hand in hand, but their relationship isn’t as simple as you might think. Talking with prospects and current customers is as much about you providing them value as it is encouraging them to buy. If you only reach out to your customers when you want them to spend money, […]

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8.14

Content: The Lifeblood of Small-Business Growth

 Have you ever analyzed what really drives sales in your business? Before even considering content or relationships, most people tie their answer to marketing or sales. While sales are certainly one driver, they aren’t the main propellant for small businesses. What causes one person to shop with you for years and drive out of their […]

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7.24

Costco: A Business Driven By Their Mission

A great business mission is one that applies to every aspect of your company. It’s the guiding principle that defines who you are, what you do, and why you do it. It manifests itself in both the big picture and the little details. Costco understands the power of an exceptional mission and its ability to […]

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7.10

Overcoming Amazon

If you’re in retail, you’re likely aware of the “Amazon effect” — an ongoing disruption of the retail market. This disruption is affecting prices and sales. It’s devalued and even bankrupted what were some of the most successful and well-known retailers in the world. One reason Amazon has been successful is their price strategy. They […]

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