• 5 Referral Facts You Can't Ignore
  • Pizza- food with friends
  • GeneralArray (small)
  • more referrals
  • bigstock-Books-1814572
  • mailbox
  • write original, persuasive, natural, useful, informative content
  • star-principles-for-building-relationships
hidden value

Your Business’s Hidden Value

Success is right under your nose. Many of the greatest, most profitable innovations in the history of commerce seem obvious in retrospect. Toilet paper was invented 82 years after the flush toilet became commonplace. The ice cream cone didn’t hit the scene until 3,900 years after ice cream was invented.  As Jay Abraham’s classic book, […]

View Post
4.10

Are You A Manager Or A Leader?

When I was just starting out in business, I couldn’t understand why any company paid for a group of managers. I know that sounds dumb, but it didn’t make sense to me at 17 or 18 years old. Here were these people who got paid a ton of money and appeared to do very little actual […]

View Post
sales

Lead Nurture For The Long Haul

When it comes to converting leads and spurring growth in your business, the fundamentals are key. But the vast majority of entrepreneurs overlook the most basic principles of all, distracted by whatever new shiny object the business world is touting as the next big thing. For many of these businesses, sales are elusive. Incoming revenue […]

View Post
3.20

How To Create The Irresistible Pull Of Purpose

Do you remember the scene from “The Last Jedi” when Luke appears before Kylo Ren on the red salt earth of Crait? You watch as Kylo Ren and Luke begin their explosive battle. Kylo gets the upper hand, stabs Luke with his lightsaber, and *spoiler alert* something miraculous happens — Luke is totally fine. Suddenly we […]

View Post

Getting New Customers Is Hard!

With spring approaching, I’m mentally preparing myself for another 7 weeks of grueling travel for speaking events, networking opportunities, and meetings with prospects and partners. I’m always excited at the outset, but I know by the time the 7th week hits, I’m going to be burnt out. The good news about travel is it can […]

View Post

New Sales. Simplified.

Businesses across the world face a form of mass extinction with inbound marketing, content marketing, and social media reinventing how we attract prospective customers. Many companies now consider the traditional sales team (with outbound calls and manual follow-up) to be an endangered species. But this mentality leads to ruin. If you assume inbound marketing will […]

View Post
power of storytelling

How Storytelling Can Increase Your Brand Loyalty

In 2006, Dove’s marketing director, Stacie Bright, found herself in a moral dilemma. Dove’s beauty products featured superficially “beautiful” models to sell their products. This was an age-old tactic meant to establish brand loyalty. But when she learned that their marketing was affecting her daughter’s self-esteem, she knew something needed to change. “If it’s affecting […]

View Post
marketing

Why Your Marketing Campaign Isn’t Working

Have you ever had a marketing campaign fail? I have many times, and it sucks. All that invested time and money goes up in smoke. There are dozens of reasons campaigns don’t work, and I could write an article on things like the offer, media choice, etc., but I don’t think that’ll be super helpful. […]

View Post
↓