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Cashflow

Are You Making These Marketing Mistakes?

I am often confused by the decisions normally very smart entrepreneurs make when it comes to marketing, sales, and company growth. It’s as if logic flies out the window and emotions rule the day when we start talking about sales and marketing. Often, this creates cash flow issues and stalled growth. Of course, I’m not […]

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Hunting Prey

How To Face Your Business Fears

When a moment of adversity hits, will you take up arms and face the challenges placed before you? Once you’ve conquered those battles, will you go out seeking more? If so, you might be what Pastor Mark Batterson calls a “lion chaser,” referring to the biblical story of Benaiah, a soldier in King David’s army, […]

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marketingpitfalls

4 Reasons Why Your Marketing Campaign May Fail

Have you ever wondered why successful companies fail? I’m not talking about going out of business. The type of failure I’m talking about is the failure to grow, or the failure to launch the new whiz-bang idea you were so excited about. Why is it that the new marketing campaign that is successful for hundreds of […]

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bethehelp2

Is Your Content Marketing Selling Before It’s Helping?

Consider your content marketing. How much of it — from direct mail to blog articles and social media posts — delivers your customers practical value? How much of your content is dedicated to helping your people? In a moment, we’ll look at two companies that have taken this concept and turned it into a science. […]

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8SecondSpan

Is The 8-Second Attention Span Real?

Microsoft conducted a widely publicized study a few years ago that concluded the average American’s attention span was now only 8 seconds — less than a goldfish. The idea that no one can focus anymore has made its way into all areas of business and life. We now read 140-character tweets. And apparently, no one […]

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Entreleadership_DaveRamsey_edit

Lessons From Dave Ramsey’s EntreLeadership

You don’t need to be a wordsmith to know what two words combine to form the title of Dave Ramsey’s book: EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches. They’re two words that all small-business owners have heard many times: entrepreneur and leadership. Ramsey’s book brings these two concepts together, providing invaluable advice […]

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Red bull Empire

How Red Bull Built A Legendary Brand Empire

Behind every business is a dream. Countless businesses of every size have strived to take control of their brand. They want to control the message — the brand experience — as it reaches customers. In this arena, the businesses that have had control over their own media have often been those achieving the most success. […]

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Millenials in the workplace

The Mistakes We Make: Hiring And Company Culture

In 2017, saying some variation of “millennials are lazy, self-interested, and sensitive” is common shoptalk among business owners. The problem with statements like these, like a lot of convention wisdom, is that they don’t tell the whole story. Recently, I was at an event with a friend of mine who is also an entrepreneur. He […]

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boundaries leadership

Redefining Leadership With Boundaries For Leaders

Have you been approaching leadership all wrong? Whether you’re an executive or an aspiring leader, Dr. Henry Cloud, author of the groundbreaking book Boundaries for Leaders, might have something to say about it. Marrying the fields of clinical psychology and leadership consulting, Dr. Cloud delves deep into the mind to find rich insights into the […]

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marketing story

The Advertising Secret As Old As Time: Stories

On quiet nights, if you listen carefully, you can hear the soft sobs of marketing managers around the world. They’re crying because their marketing messages are being ignored. It’s always happening somewhere. Misunderstood marketing is everywhere — maybe you’ve even shed a tear or two. What could it be? Are consumers conspiring to make your […]

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lumpy mail

Do You Have Lumpy Mail?

We often dub snail mail “traditional” (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time to think outside the box — er … envelope. You need lumpy mail! Amnesty International recently sent out millions of chopsticks. The chopsticks were actually pencils wrapped in paper casings. These […]

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customer loyalty

One Sweet Scoop

It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, just a couple of hippies with an ice cream parlor in Vermont, did.   The History of a Household Brand The ice cream parlor, called Ben & Jerry’s, had been cobbled together […]

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