Author Archive | Shaun Buck

Long-Term Sustainability

I read an interesting article the other day that boldly stated that “long-term employment is dead! And never coming back.” It went on say that the average tenure has dropped from about 10.3 years (for workers over the age of 65) to 3.2 (for workers between the ages of 25-34). Why? Well, for a number […]

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Keeping Your New Year’s Resolutions

Happy Friday, everyone! As you know, tomorrow is January 17th, and that means one thing: National Ditch Your Resolution Day. That’s right. A recent study determined that nearly 90% of all people who set a New Year’s resolution fail by the end of the year; in fact, most of them within the first two weeks. […]

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Go Your Own Way

As the father of five, I’m more than familiar with the concept of reverse psychology. It’s the only tactic that seems to work when you’ve got so many strong-willed boys. And, as the years go on, I’ve come to discover that it’s a pretty solid marketing technique as well. After all, I’m a big believer […]

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New Year’s Resolutions

As of this morning, Christmas is officially over. Can you believe it? Of course, if you’re anything like my family, the holiday festivities last at least another week. But, as the Christmas decorations return to their boxes, the “visions of sugarplums” dancing through our heads are replaced with visions of the new year–and all the […]

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Kill It In The New Year!

As Christmas approaches and your company prepares to take on the new year, you’re probably busy reviewing your finances and reassessing your business plan (and, if you’re anything like me, Christmas shopping for five boys with a serious admiration for superheros). After all, each New Year provides a new opportunity to be bigger and better […]

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Surviving the Holiday Season

Happy Thanksgiving from all of us here at The Newsletter Pro! By now you’re probably indulging in those sweet, sweet leftovers and, if you’re anything like me, decking the halls for Christmas. Don’t worry, I won’t take much of your time. This weekend, in honor of the official start of the holiday season, we decided […]

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Treating Customers Like Family

Last week, we talked all about the importance of treating your employees like family, but what about your clients? Do they make the list of “loved ones?” As the holidays approach, the topic of family is more prevalent than ever. A lot of business claim to treat their clients like their own flesh and blood, […]

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Treating Employees Like Family

Idaho is in the midst of a freak snowstorm; it’s been snowing nonstop for 24 hours and shows no signs of slowing. The sudden onset of winter has got us all thinking about a lot of things, namely, “how are we going to get home at the end of the day?” but also, “Thanksgiving is […]

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Building Client Relationships

It’s hard to believe that the holidays are upon us already. In less than three short weeks, we’ll all be sitting down for Thanksgiving dinner, surrounded by friends, family, and mountains of mashed potatoes. We’ll recount what we’re thankful for, and savor not only our dinners, but the time we have to spend with our […]

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Increase Your ROI

It doesn’t take an army to boost your ROI. Acquiring better return on investment is simply a matter of reconnecting with the people who matter most to your business–your clients, of course! Luckily, there’s a lot out there out there on how to boost your ROI: the tricks of the trade, the dos and don’ts. […]

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Invest In Your Employees

This month’s theme is all about investing in yourself and, in turn, investing in your business. Like I said last Friday, the most profitable long-term investment is YOU. But let’s not forget that you are only a small part of your overall business. And if you’re not investing in your employees (time, resources, education… cereal), […]

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The Power of Referrals

What if I told you that you could double your business, double your clientele, and double your profits, all without lifting a finger? Would you believe me? Probably not. But you should, because that’s the power of a referral. Think about it; one of your clients walks away with such an awesome experience, they can’t […]

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