Author Archive | Shaun Buck

11.06

Success Starts With Family

I get the honor of teaching thousands upon thousands of people each year — some at live trainings; some via webinars or podcasts; and others through this newsletter, my books, or guest postings on various websites. Without fail, I talk business, sales, or marketing. When speaking about the subjects I’m an expert on, I’ve been blessed […]

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10.30

Maximize the Value of Your Business

I think (or, at least, I hope) every business owner asks themselves how to maximize the value of their company. Understanding your value is crucial whether you have outside investors or not. It’s baffling that so few entrepreneurs take the time to investigate the real worth of their business. To help remedy this problem, I […]

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9.11

The Wrong Kind of Customer Communication

Customer conversation and generating sales go hand in hand, but their relationship isn’t as simple as you might think. Talking with prospects and current customers is as much about you providing them value as it is encouraging them to buy. If you only reach out to your customers when you want them to spend money, […]

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7.10

Overcoming Amazon

If you’re in retail, you’re likely aware of the “Amazon effect” — an ongoing disruption of the retail market. This disruption is affecting prices and sales. It’s devalued and even bankrupted what were some of the most successful and well-known retailers in the world. One reason Amazon has been successful is their price strategy. They […]

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6.19

Why Print Marketing Isn’t Going Anywhere

Have you ever wondered if direct mail still works for companies today? Or why companies spend billions of dollars annually on direct mail? If you can send an online newsletter, why would anyone send a print one? From everything we hear on the news, direct mail and newsletters — and all offline advertising, for that […]

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