Author Archive | Shaun Buck

customer list

How To Leverage Your Customer List

If you’re like most other small businesses, your most valuable asset is your customer list. It tells you who your customers are, who hasn’t bought yet, how much they spend when they do buy, how often they buy, and much more. It really is the lifeline of your business. Many people have asked me what […]

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drives you

Stimulate Your Success With Passion

Anyone who’s heard my backstory knows I’ve always had a passion for entrepreneurship. I started selling pagers in high school and later ran a dry-cleaning business that led me to newsletters. I thrived being my own boss, running my own company, and managing my career — until I didn’t. Passion Is Key Early in my […]

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lifestyle

Do You Really Want a Lifestyle Business?

Last year, I got into a discussion at my Scale-Up Business Bootcamp about lifestyle businesses versus growth-focused businesses. Of course, there are some who set out specifically to have a lifestyle business. But in my experience, some entrepreneurs suddenly shift from “Let’s grow a company” to “I want a lifestyle business.” When this happens, they […]

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6.23

Are Your Processes Costing You Money?

Have you taken a vacation from your business recently and trusted your processes to keep things afloat? Some of you may be asking yourself, “A vacation? During COVID-19?” Aside from travel being impractical during the pandemic, you may be anxious about leaving your business during a crisis. Right now, you might feel like you’re in […]

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5.19

Close Sales, Make More Money

Last week, we talked about why growth stalls out and how to adjust ad spending to ramp it up. If you didn’t read that blog first, then I highly recommend you do before jumping into this one. As you’ll learn, increasing your ad spending allows you to adjust and maintain the number of sales you […]

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Generate More Leads And Make More Money

For most businesses, lead generation isn’t the main issue when it comes to increasing sales and growing business. The issues are usually churn, poor sales systems, no systems or processes, or something else along those lines. But what if the thing your business needs most right now really is more leads? What do you do? […]

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leads

The Right And Wrong Way To Get More Leads

I was speaking with a private client about a new marketing campaign he was putting together, and he shared the headline and lead magnet he was considering using. Honestly, they weren’t good. I think many people don’t understand what makes a good lead magnet, or understand lead generation in general, so I decided to do […]

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customer

Don’t Let Your Customers Break Up With You

This Friday is Valentine’s Day, folks, and it’s a great reminder to not let your personal relationships fall by the wayside. But how are your business relationships doing? Have you been tracking your customer retention? How long has it been since you reminded your clients that you care? If you’re not sure, then you could […]

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