Author Archive | Shaun Buck

7.10

Overcoming Amazon

If you’re in retail, you’re likely aware of the “Amazon effect” — an ongoing disruption of the retail market. This disruption is affecting prices and sales. It’s devalued and even bankrupted what were some of the most successful and well-known retailers in the world. One reason Amazon has been successful is their price strategy. They […]

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6.19

Why Print Marketing Isn’t Going Anywhere

Have you ever wondered if direct mail still works for companies today? Or why companies spend billions of dollars annually on direct mail? If you can send an online newsletter, why would anyone send a print one? From everything we hear on the news, direct mail and newsletters — and all offline advertising, for that […]

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6.5

Your Business’ Fate Falls on Customer Experience

To paraphrase the late Steve Jobs, if you are looking to sell several billion dollars’ worth of product a year, you have to start with the customer experience and work backward to the technology. You can’t start with the product and then try to figure out who to sell it to.     Most people […]

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Grow like crazy

How To ‘Unstick’ Your Business And Start Growing

Have you ever gotten hyped up by a marketing guru’s sales pitch or presentation, purchased the course thinking it would change your business, and had nothing happen?     If you’re into growing your business, the answer is yes. We all have been there at least once. I’ve bought many courses over the years and […]

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Miracle marketing facts

Don’t Fall For Fad-Diet Marketing

Far too many people fall for what I like to call “fad-diet” marketing. They buy into some scheme that promises to solve all of their marketing problems in a flash. It’s not too different from those diets that pop up all the time, claiming that if you eat this or avoid that you’ll be in […]

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Create leadership in your company

Are You A Manager Or A Leader?

When I was just starting out in business, I couldn’t understand why any company paid for a group of managers. I know that sounds dumb, but it didn’t make sense to me at 17 or 18 years old. Here were these people who got paid a ton of money and appeared to do very little actual […]

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Getting New Customers Is Hard!

With spring approaching, I’m mentally preparing myself for another 7 weeks of grueling travel for speaking events, networking opportunities, and meetings with prospects and partners. I’m always excited at the outset, but I know by the time the 7th week hits, I’m going to be burnt out. The good news about travel is it can […]

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marketing

Why Your Marketing Campaign Isn’t Working

Have you ever had a marketing campaign fail? I have many times, and it sucks. All that invested time and money goes up in smoke. There are dozens of reasons campaigns don’t work, and I could write an article on things like the offer, media choice, etc., but I don’t think that’ll be super helpful. […]

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confession

Confessions of an Entrepreneur

If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain.   Experts say that when you’re trying to sell to someone, you’ll get a better response if you focus on people’s fears. People are more likely to buy something if it helps them get rid […]

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