Author Archive | Marketing Department

Personal Marketing

Leverage The Power Of Personal Marketing

Generally, personal marketing goes beyond the personal sender and influences the message itself. The last email we received from Fabienne Fredrickson, the founder of Boldheart, started with a personalized greeting, shared some of the things she’d been up to, and then delivered a useful nugget of business advice. The advice she concluded with stuck with […]

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online reviews

Got Online Reviews?

How important are online reviews? Would you go to a restaurant you knew nothing about? Would you hire a lawyer with zero client reviews? What about a plastic surgeon? The fact is, the experiences of others have always heavily influenced how we decide where to spend our hard-earned money. Online reviews are now more important […]

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ROI is overrated

Here’s Why ROI Is Overrated

Does it ever feel like you might be putting too much stock in return on investment (ROI) from your marketing? Have you ever thought maybe ROI is overrated? That might sound like a crazy thought, but bear with me for a moment. The problem is, nobody really knows how well a marketing campaign is going […]

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