Author Archive | Marketing Department

9.24

A Trip To The Marketing Doctor

Sometimes, you can learn valuable lessons about business and marketing in your everyday life. A few weeks ago, my wife, Mariah, started having pain in her neck. (No, it was not just me irritating her. Although, that isn’t a horrible guess.) Over the next three weeks, the pain progressed down her arm until two of […]

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7.23

Is Your Marketing Strategy Built on Lies?

“Direct response marketing is the only way to build your business. If you cannot accurately track your return on investment (ROI), there’s no sense in wasting your time and money on those tactics. You don’t even know if they are going to work!” Does this sound familiar? Well, I’m going to level with you: You’ve […]

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7.9

Marketing on a Mission

It’s no secret that a rock-solid mission is crucial to a business’s success. Every company needs guiding principles to drive it forward. An effective mission statement distills those principles into a single, unwavering focus. There are many companies, including ours, that use effective mission statements to convey and uphold their identity. But world-renowned outdoor brand […]

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3.19

OUTRAGEOUS Campaigns That Deliver

Developing and deploying the right marketing strategy is one of the most significant roadblocks every entrepreneur faces. Ask any small business owner about their first few years of marketing campaigns, and they will tell you about the creative toll it took on them and their team. It takes work — a lot of work — […]

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