Author Archive | Marketing Department

Millenials in the workplace

The Mistakes We Make: Hiring And Company Culture

In 2017, saying some variation of “millennials are lazy, self-interested, and sensitive” is common shoptalk among business owners. The problem with statements like these, like a lot of convention wisdom, is that they don’t tell the whole story. Recently, I was at an event with a friend of mine who is also an entrepreneur. He […]

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boundaries leadership

Redefining Leadership With Boundaries For Leaders

Have you been approaching leadership all wrong? Whether you’re an executive or an aspiring leader, Dr. Henry Cloud, author of the groundbreaking book Boundaries for Leaders, might have something to say about it. Marrying the fields of clinical psychology and leadership consulting, Dr. Cloud delves deep into the mind to find rich insights into the […]

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marketing story

The Advertising Secret As Old As Time: Stories

On quiet nights, if you listen carefully, you can hear the soft sobs of marketing managers around the world. They’re crying because their marketing messages are being ignored. It’s always happening somewhere. Misunderstood marketing is everywhere — maybe you’ve even shed a tear or two. What could it be? Are consumers conspiring to make your […]

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lumpy mail

Do You Have Lumpy Mail?

We often dub snail mail “traditional” (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time to think outside the box — er … envelope. You need lumpy mail! Amnesty International recently sent out millions of chopsticks. The chopsticks were actually pencils wrapped in paper casings. These […]

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customer loyalty

One Sweet Scoop

It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, just a couple of hippies with an ice cream parlor in Vermont, did.   The History of a Household Brand The ice cream parlor, called Ben & Jerry’s, had been cobbled together […]

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continuing education

Continuing Education Is The Key To Success

Our CEO has a simple trick for identifying which of his team members are ready and willing to grow. These are the employees who will push our company forward in all the right ways. According to Shaun, the key marker of an employee ready to shine is what’s right on their desk. No, he’s not […]

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Thumbnail

Retention and Referral Training with Shaun Buck

2017 Livecast – Retention and Referral Training Join Shaun Buck, CEO and owner of The Newsletter Pro, as he goes into detail about the single, multimillion dollar marketing strategy that launched his small business onto the Inc. 500 List two years running. You’ll learn: The #1 Most Overlooked Opportunity for Getting New Customers 3 Secrets […]

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direct mail

Want Your Direct Mail Campaign to Be Memorable?

It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]

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interview

Why A Print Newsletter Is A Dental Marketer’s Dream

An Interview With Shaun Buck When a dental practice is looking to eliminate patient attrition and multiply referrals, they turn to Shaun Buck, known throughout the industry for pushing results-driven, direct mail strategy to the forefront of the marketing world. In May, he sat down with Lou Donato of Watkins Dental Associates to discuss why […]

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Personal Marketing

Leverage The Power Of Personal Marketing

Generally, personal marketing goes beyond the personal sender and influences the message itself. The last email we received from Fabienne Fredrickson, the founder of Boldheart, started with a personalized greeting, shared some of the things she’d been up to, and then delivered a useful nugget of business advice. The advice she concluded with stuck with […]

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online reviews

Got Online Reviews?

How important are online reviews? Would you go to a restaurant you knew nothing about? Would you hire a lawyer with zero client reviews? What about a plastic surgeon? The fact is, the experiences of others have always heavily influenced how we decide where to spend our hard-earned money. Online reviews are now more important […]

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