Author Archive | Marketing Department

9.24

A Trip To The Marketing Doctor

Sometimes, you can learn valuable lessons about business and marketing in your everyday life. A few weeks ago, my wife, Mariah, started having pain in her neck. (No, it was not just me irritating her. Although, that isn’t a horrible guess.) Over the next three weeks, the pain progressed down her arm until two of […]

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7.23

Is Your Marketing Strategy Built on Lies?

“Direct response marketing is the only way to build your business. If you cannot accurately track your return on investment (ROI), there’s no sense in wasting your time and money on those tactics. You don’t even know if they are going to work!” Does this sound familiar? Well, I’m going to level with you: You’ve […]

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7.9

Marketing on a Mission

It’s no secret that a rock-solid mission is crucial to a business’s success. Every company needs guiding principles to drive it forward. An effective mission statement distills those principles into a single, unwavering focus. There are many companies, including ours, that use effective mission statements to convey and uphold their identity. But world-renowned outdoor brand […]

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3.19

OUTRAGEOUS Campaigns That Deliver

Developing and deploying the right marketing strategy is one of the most significant roadblocks every entrepreneur faces. Ask any small business owner about their first few years of marketing campaigns, and they will tell you about the creative toll it took on them and their team. It takes work — a lot of work — […]

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6.12

What Business Are You Really In?

I see many people confused about the businesses they are in. Entrepreneurs feel that their industry defines their business, but is that true? Am I in the newsletter or publishing business? What about the content creation business? After all, we create thousands of pages of content each month. I send this newsletter to over 10,000 […]

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Millenials in the workplace

The Mistakes We Make: Hiring And Company Culture

In 2017, saying some variation of “millennials are lazy, self-interested, and sensitive” is common shoptalk among business owners. The problem with statements like these, like a lot of convention wisdom, is that they don’t tell the whole story. Recently, I was at an event with a friend of mine who is also an entrepreneur. He […]

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boundaries leadership

Redefining Leadership With Boundaries For Leaders

Have you been approaching leadership all wrong? Whether you’re an executive or an aspiring leader, Dr. Henry Cloud, author of the groundbreaking book Boundaries for Leaders, might have something to say about it. Marrying the fields of clinical psychology and leadership consulting, Dr. Cloud delves deep into the mind to find rich insights into the […]

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