Author Archive | Marketing Department

6.12

What Business Are You Really In?

I see many people confused about the businesses they are in. Entrepreneurs feel that their industry defines their business, but is that true? Am I in the newsletter or publishing business? What about the content creation business? After all, we create thousands of pages of content each month. I send this newsletter to over 10,000 […]

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Millenials in the workplace

The Mistakes We Make: Hiring And Company Culture

In 2017, saying some variation of “millennials are lazy, self-interested, and sensitive” is common shoptalk among business owners. The problem with statements like these, like a lot of convention wisdom, is that they don’t tell the whole story. Recently, I was at an event with a friend of mine who is also an entrepreneur. He […]

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boundaries leadership

Redefining Leadership With Boundaries For Leaders

Have you been approaching leadership all wrong? Whether you’re an executive or an aspiring leader, Dr. Henry Cloud, author of the groundbreaking book Boundaries for Leaders, might have something to say about it. Marrying the fields of clinical psychology and leadership consulting, Dr. Cloud delves deep into the mind to find rich insights into the […]

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marketing story

The Advertising Secret As Old As Time: Stories

On quiet nights, if you listen carefully, you can hear the soft sobs of marketing managers around the world. They’re crying because their marketing messages are being ignored. It’s always happening somewhere. Misunderstood marketing is everywhere — maybe you’ve even shed a tear or two. What could it be? Are consumers conspiring to make your […]

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lumpy mail

Do You Have Lumpy Mail?

We often dub snail mail “traditional” (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time to think outside the box — er … envelope. You need lumpy mail! Amnesty International recently sent out millions of chopsticks. The chopsticks were actually pencils wrapped in paper casings. These […]

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customer loyalty

One Sweet Scoop

It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, just a couple of hippies with an ice cream parlor in Vermont, did.   The History of a Household Brand The ice cream parlor, called Ben & Jerry’s, had been cobbled together […]

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direct mail

Want Your Direct Mail Campaign to Be Memorable?

It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]

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