Author Archive | Marketing Department

friends

To Make Money, Make Friends

Who would you be more likely to go the extra mile for — a friend or an acquaintance? The answer is obvious, and it hints at a truth that could revolutionize your business: Strong relationships are the key to success. Why Relationships = Money If your business depends in any way on referrals, then you […]

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Growth

The Truth About Growth

There are only 4 ways to grow your business. Not 100, not 1,000 — just 4. You might be thinking that can’t be right, but I assure you it is. Once you understand these 4 ways, you will have clarity about what you need to do to expand your business. Some people will argue that […]

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9.24

A Trip To The Marketing Doctor

Sometimes, you can learn valuable lessons about business and marketing in your everyday life. A few weeks ago, my wife, Mariah, started having pain in her neck. (No, it was not just me irritating her. Although, that isn’t a horrible guess.) Over the next three weeks, the pain progressed down her arm until two of […]

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7.23

Is Your Marketing Strategy Built on Lies?

“Direct response marketing is the only way to build your business. If you cannot accurately track your return on investment (ROI), there’s no sense in wasting your time and money on those tactics. You don’t even know if they are going to work!” Does this sound familiar? Well, I’m going to level with you: You’ve […]

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7.9

Marketing on a Mission

It’s no secret that a rock-solid mission is crucial to a business’s success. Every company needs guiding principles to drive it forward. An effective mission statement distills those principles into a single, unwavering focus. There are many companies, including ours, that use effective mission statements to convey and uphold their identity. But world-renowned outdoor brand […]

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