Author Archive | Joe DiGrigoli

Celebrity Marketing for World Domination

Even if you’re not a music fan, odds are you know who Taylor Swift and Drake are. These icons are everywhere we turn — we hear their music in the grocery store, see their faces on our screens, and know people in our lives who are diehard fans. Do you think this level of ubiquity […]

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Costco: A Business Driven By Their Mission

A great business mission is one that applies to every aspect of your company. It’s the guiding principle that defines who you are, what you do, and why you do it. It manifests itself in both the big picture and the little details. Costco understands the power of an exceptional mission and its ability to […]

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How REI Marries Business Growth With Values

  Business growth is no easy task. Everyone wants growth, but too many business owners think that scaling a company requires compromising your initial values. Sure, your business will change as it grows, but that change shouldn’t include sacrificing what you believe. In fact, sticking to your guns can prove crucial for sustainable growth. If […]

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honestyisbest

Honesty Is The Best Policy For Crisis Management

All companies screw up from time to time. What makes crisis management worse is when they aren’t honest after a mistake. Not only is it unethical to cover up an error, but it’s often the kiss of death for customers. People can excuse an error. What they can’t excuse is lying. How you manage a […]

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Hunting Prey

How To Face Your Business Fears

When a moment of adversity hits, will you take up arms and face the challenges placed before you? Once you’ve conquered those battles, will you go out seeking more? If so, you might be what Pastor Mark Batterson calls a “lion chaser,” referring to the biblical story of Benaiah, a soldier in King David’s army, […]

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Lessons From Dave Ramsey’s EntreLeadership

You don’t need to be a wordsmith to know what two words combine to form the title of Dave Ramsey’s book: EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches. They’re two words that all small-business owners have heard many times: entrepreneur and leadership. Ramsey’s book brings these two concepts together, providing invaluable advice […]

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