Author Archive | Darien Smartt

9.18

Apple’s Runaway Success

How do you change the world? This is a question every business must ask, whether they have global ambitions or they just want to change the lives of their customers. To find the answer, look at companies that have already changed the world forever — companies like Apple, whose founder, Steve Jobs, learned that the […]

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5.22

The Ultimate Secret for Successful Startups

If necessity is the mother of invention, you could say unfortunate circumstances are the father of innovation. Life never goes as expected, and when you’re trying to run a business, that can be a good thing. Some of the greatest examples of successful startups came when clever entrepreneurs adapted to the unexpected. See what lessons […]

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power rangers

Overcome Rejection, Find Success, And Save The World

Giving up is easy, especially when everyone says your great idea isn’t worth their time. In the face of rejection, how do we respond? If you’re Haim Saban, media proprietor and founder of Saban Capital Group, you take rejection as a sign you’re going in the right direction. “The biggest hits in my life have […]

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New Sales. Simplified.

Businesses across the world face a form of mass extinction with inbound marketing, content marketing, and social media reinventing how we attract prospective customers. Many companies now consider the traditional sales team (with outbound calls and manual follow-up) to be an endangered species. But this mentality leads to ruin. If you assume inbound marketing will […]

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Embrace Complaints

Got Complaints? Hug Your Haters!

Everyone has haters. No matter how hard you try, there’s bound to be someone complaining loudly after each mistake. It’s up to you to decide how to handle complaints. Was pop icon Taylor Swift right when she said you should just “shake it off?” Or, does it pay to embrace complaints and Hug Your Haters, […]

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originality

How Originality In Business Made Puppets Celebrities

Is there room for originality in business? Should CEOs follow tried-and-true patterns or gamble on a more creative approach? When you look at the most successful brands in history, from Apple to Walt Disney, the answer is clear. Originality is the key ingredient that helps your company thrive. Just ask the Muppets creator, Jim Henson. […]

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IKEA effect

The IKEA Effect: Build Loyalty the Swedish Way

Is it possible to build customer loyalty with consumers who have never been to your business before? According to theories surrounding the IKEA Effect, yes! My brother recently moved into a new place and decided to pursue a fresh start. He tossed out his old coffee table and strolled into a local furniture retail store, […]

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Accentuate Positivity

Encourage Workplace Positivity

At The Newsletter Pro (one of Idaho’s Best Places to Work), we live and breathe a set of 9 core values that define our company culture. The first of these values is Accentuate the Positive. This encouragement of  workplace positivity can also be described as “Looking on the Bright Side,” “Being Optimistic,” or “Finding the […]

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direct mail dating game

Direct Mail is Marketing’s Perfect Match

They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting your potential soul mate. You put your best foot forward, show them what makes you better than the competition, and pray they feel the same enthusiasm for you as you […]

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Business Partnership

Transform Your Partnerships Into the Ultimate Business Strategy

Action cartoons of the 1980s knew a thing or two about the value of partnerships. Take the animated classic “Voltron: Defenders of the Universe,” for example. On their own, the characters and their awesome lion-bots were powerful. But when they teamed up, the value and ability of everyone involved increased ten-fold. That’s what happens when […]

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