Author Archive | Darien Smartt

New Sales. Simplified.

Businesses across the world face a form of mass extinction with inbound marketing, content marketing, and social media reinventing how we attract prospective customers. Many companies now consider the traditional sales team (with outbound calls and manual follow-up) to be an endangered species. But this mentality leads to ruin. If you assume inbound marketing will […]

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Embrace Complaints

Got Complaints? Hug Your Haters!

Everyone has haters. No matter how hard you try, there’s bound to be someone complaining loudly after each mistake. It’s up to you to decide how to handle complaints. Was pop icon Taylor Swift right when she said you should just “shake it off?” Or, does it pay to embrace complaints and Hug Your Haters, […]

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originality

How Originality In Business Made Puppets Celebrities

Is there room for originality in business? Should CEOs follow tried-and-true patterns or gamble on a more creative approach? When you look at the most successful brands in history, from Apple to Walt Disney, the answer is clear. Originality is the key ingredient that helps your company thrive. Just ask the Muppets creator, Jim Henson. […]

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IKEA effect

The IKEA Effect: Build Loyalty the Swedish Way

Is it possible to build customer loyalty with consumers who have never been to your business before? According to theories surrounding the IKEA Effect, yes! My brother recently moved into a new place and decided to pursue a fresh start. He tossed out his old coffee table and strolled into a local furniture retail store, […]

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direct mail dating game

Direct Mail is Marketing’s Perfect Match

They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting your potential soul mate. You put your best foot forward, show them what makes you better than the competition, and pray they feel the same enthusiasm for you as you […]

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Business Partnership

Transform Your Partnerships Into the Ultimate Business Strategy

Action cartoons of the 1980s knew a thing or two about the value of partnerships. Take the animated classic “Voltron: Defenders of the Universe,” for example. On their own, the characters and their awesome lion-bots were powerful. But when they teamed up, the value and ability of everyone involved increased ten-fold. That’s what happens when […]

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