Author Archive | Danielle Higley

It’s All About the Little Things

When it comes to investing in our customers, I think it’s safe to say that here at The Newsletter Pro, we’ve got that part of the process down. Whether it’s your project manager making a note of your favorite coffee shop, or your writer calling the office, just to see if your granddaughter has been […]

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Investing in Others Can Mean Investing in Yourself

This week, we’ve been talking about how to invest in yourself and, thus, become the strongest leader you can be. Whether it’s regularly pursuing continuing education or keeping up with the latest literature that’s pertinent to your company’s success, taking time to invest in yourself is not only beneficial to you—it is the cornerstone to […]

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ROI = YOU?

“You are your greatest asset.” It’s a saying that I doubt you hear enough. After all, for many in the business world, it’s far more common to think of ourselves as our own worst enemies. But when it comes to evaluating a true return on investment, there is only one asset you can be guaranteed […]

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The Gifts of a Good Referral

According to David O’Sacks, the original CEO and founder of Paypal, when it came to gaining referrals in the meager beginnings of the company, the best initial strategy they had was to pay their clients for their friends. It all started in the early 2000s, when social media was just starting to take its initial […]

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Celebrity Affiliations: Easier than a Depends Endorsement

When it comes to celebrity partnerships, there have been some truly odd couplings. Think 16-year-old Justin Bieber for OPI nail polish–resulting in OPI having to ship triple the amount of bottles ordered by retailers across the country to accommodate all his fan-girls. Think David Hasselhoff (yes, the hunky Baywatch lifeguard) and Lean Pockets— “Mmm girl, […]

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Swimming With Sharks: Why You Should Considering Partnering with Some Bigger (or smaller) Fish

When it comes to being a small business, it’s easy to feel like a tiny fish in a big pond. But like the small Pilot and Remora fish in the ocean, getting noticed by bigger fish can create a relationship that’s beneficial to both parties. Let’s examine this relationship out in the wild. The Oceanic […]

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