Author Archive | Casey Scott

SetbacktoSuccess

The Body Shop and a Public Relations Coup

As entrepreneurs and business owners, we face setbacks all the time. How we handle these setbacks — and manage public relations in the midst of them — can determine the fate of our business. Handle a setback poorly, and you may end up the victim of dire consequences. Handle a setback with outside-the-box thinking, and […]

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Red bull Empire

How Red Bull Built A Legendary Brand Empire

Behind every business is a dream. Countless businesses of every size have strived to take control of their brand. They want to control the message — the brand experience — as it reaches customers. In this arena, the businesses that have had control over their own media have often been those achieving the most success. […]

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productivity

Productivity: It’s In Your Hands

It’s Monday morning, and your inbox overflows with a weekend’s worth of messages. You resign yourself to check each message, devoting what seems like “only a few minutes” to the task. Then you realize an hour has passed. By 2 in the afternoon, your inbox is full of unread messages once more. According to your […]

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How “Jurassic World” Made Over a Billion Dollars to Become the Biggest Movie of the Year — and What You Can Learn From It

Over the past several months, the people behind the marketing campaign for “Jurassic World” have been celebrating. They’ve probably been celebrating since June, when the movie opened, but they deserve it. Their efforts contributed to multiple record-breaking weekends and eventually a record-breaking year. Not only did the dinosaur epic become the highest grossing movie of […]

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