As promised, here’s Part 3 of our Trade Show Survival Guide.
These tips are tried and true and guaranteed to help you make the most of your trade show experience!
In case you’ve forgotten (and we don’t think you did), #ICON14, hosted by Infusionsoft, starts tomorrow! And we want you to be as successful as possible at this awesome small-business networking event. Following these simple steps is the best way to ensure you make the most of your trade show experience:
Protect Your Inbox
Sure, you’re here to network, and sometimes that means handing out personal information (like your business card–which likely has your email address and phone number printed across the front). But be wary of handing out your info so easily–handing your card to every passing person is sure to get your name out, but it’s also sure to fill your inbox with junk mail.
Everyone is here for the same reason, to meet and connect with people. With that in mind, be respectful when approaching a vendor or even another attendee like yourself. Wait your turn, abide by the golden rule, and remember; first impressions go a long way when it comes to your networking. If the vendor is busy, leave a business card and stop by again later. Rather than exchanging demos (which will probably get lost or tossed), get the name and contact info of the person you’re talking to and follow up with them after the show.
Take Your Time
We get it, you just made a ton of new contacts and you want to follow up with them immediately. But keep in mind that they, just like you, are probably still unwinding from the cacophony of the conference…a few of the vendors might still be on the road or unpacking all their gear, and even if they’re not, they’re most likely dealing with a heap of work that piled up while they were gone. Give them (and yourself) a few weeks to get back into the swing of things before calling them up–just don’t wait too long or they might not remember your meeting.
The whole point of the trade show is to network using human interaction, but now that it’s over, feel free to hop online and add your new contacts to your social network as well. Social media is intended to be just that; social. So hop on Twitter and search trending topics or follow specific companies to get the most out of your trade show experience.
But wait, there’s more! Sign up to receive our newsletter (via the opt-in form to your right) and we’ll include a complimentary book that will let you in on the secret marketing tactic your competitors don’t want you to know about!