1. To Keep In Touch With Prospects
Continually putting your company’s name in front of your prospects is the most important way to ensure that you stay in business. Your newsletter should be thought of as another marketing tool- only, it’s one you know they actually want to see because they signed up for it!
2. To Share Important Updates About Your Business
Do you have a seasonal product line launching soon? Are you moving your business to another state? One key way to make sure that your most loyal customers and clients are up-to-date is to announce it in a newsletter.
3. To Provide Valuable Information That Positions You as an Expert in Your Industry
The best way to provide valuable information in your newsletter is to expand on a topic of interest. This is your opportunity to go into more detail than you would on your blog, and give your readers the nitty-gritty of the subject. Make sure you communicate the benefit of signing up for the newsletter, because you want to give people a reason to do so. Another way to increase sign-ups is to offer a product (such as an e-book download) on the topic of your expertise.
4. Another Way to Help Your Customers Get to Know You on a Personal level
The more you can get your brand style in front of people, the more often they’ll recognize your work without even seeing your name.
5. To Build a Level of Trust and Loyalty with Your Clients
Because your monthly newsletter is delivered straight to your reader’s mailbox, it emulates a more personal form of communication than any of your other marketing tools. Use this opportunity to build your relationship with your clients and prospects.