It’s Friday! And that means one thing: we’re all feeling a little burned out. I’ll be the first to admit that I can get a little scatterbrained towards the end of the week (a feeling you can probably relate to). As such, I hit a bit of writer’s block when it came time to send out this weekend reading. As I sat in my office, staring blankly at my computer screen, one of my team members happened to walk by. “What should the theme of this week’s weekend reading be?” I asked. “Unicorns,” she jokingly replied. Unfortunately, there aren’t many unicorns in the marketing world, though there’s no shortage of mythology. And that got me thinking, what are the myths of the marketing world? And how can we debunk them?
In the age of the internet, the idea of direct mail can sometimes seem more like legend from tales of yore than a lucrative marketing technique (I promise you, it’s alive and well). With that in mind, there are a few myths and fables surrounding it that, well, need to be busted. First and foremost, “Direct mail is for old folks.” Busted! As this article states, younger generations “are responding extremely well to direct mail.” The idea might be ancient, but companies everywhere are finding great success through the use of creative and age-appropriate direct mail campaigns. Read on for more mths!
There are, and have always been, a number of myths surrounding the art of sales. Number one being that “only someone who talks a good game can sell,” a myth older than that of the loch ness monster–and just as busted! These days, hard selling (or “talking a good game”) is actually frowned upon in the sales world. Salespeople everywhere are focusing less on fast-talking and more on relationship selling–which is a skill that even the most sales-resistant salesperson can learn. Check out this article for 5 more sales myths!
I’ll admit, I used to believe in the myth that company culture is a waste of time (don’t worry, I’ve mended my ways). Unfortunately, a lot of business owners still seem to fall for these 3 company culture legends. Read on to debunk the myth of company culture once and for all! As this article claims, “A strong company culture is crucial to your company’s success.” In other words, if you want your company to achieve its own “happily ever after,” building your culture should be at the top of your list.