Okay, I’ll admit it, I’ve been looking forward to this day all week. Not because it’s Friday (although that doesn’t hurt), but because we’ve spent the past five days discussing one of my very favorite topics; investing in your clients. It’s no secret that here at The Newsletter Pro, our clients are our top priority. You’ve probably received some sort of gift in the past that’s proved to you just how much we care. Whether we’ve donated to your charity event or sent you flowers on your birthday, we know that investing in YOU is one of the smartest investments we can make. And it’s always worth it. The following four articles illustrate the importance of investing in your clients… and the reason is more surprising than you think.
Last week we talked about the importance of investing in your employees–after all, investing in your team is just another way of investing in your business. But investing in your employees does more than boost employee retention and morale, it inspires them to do the same for your clients. This quick read explains why.
Our very first core value here at The Newsletter Pro is “We believe in the power of relationships.” And the very first sentence of this article only reinstates that idea. It says, “Relationships are the key to future success… Relationships pay dividends, build referral networks and can last a lifetime.” But that’s not all a solid relationship can do–this article will tell you everything you need to know about building professional relationships (not just within the real estate realm) and how to make it happen.
No one embodies this idea more than Amazon–when one critic asked Jeff Bezos why he allows negative reviews on his website, the CEO replied, “We don’t make money when we sell things, we make money when we help customers make purchase decisions.” Sure, Amazon is there to “sell things,” but their overarching appeal is in their customer assistance. They care more about helping their customers make an educated purchase than they do about the negative reviews that consistently pop up on their page. As this article proclaims, your customers should be just as valuable to you as your brand is to your customers.
Here at The Newsletter Pro, we roll out the red carpet for each and every one of our clients. Why? Because we believe in the golden rule–we know that investing in our clients inspires them to invest in us. We know that customer service plays a huge part in whether or not you’re willing to do business with our company. And, frankly, we just like talking to you. Need proof? Check out this blog post by one of our very own writers (or “wordsmiths” as we like to call them)–and next time you find yourself on the phone with one of our employees, remember that they’re doing their best to care about you, how can you do the same for your clients?