With the holidays just around the corner, a lot of business owners are running around like chickens with their heads cut off, trying to get everything ready for the New Year (on top of planning a company Christmas party of epic proportions, of course). Unfortunately, all that running around also means that some things are bound to fall through the cracks–and one of those things is most likely your social media efforts. But the social media influence is growing each and every year, and 2015 will be no different. Rather than pushing it to the backburner, resolve to make your online presence better than ever this New Year! Here’s how:
Maybe you don’t “believe” in social media, or maybe you just haven’t quite caught on to the trend, whatever the reason, your Facebook page is looking a little dismal–and Twitter, well, what’s the point? Fortunately for you, the New Year is the perfect time to reevaluate your social media tactics, or maybe even commit to a few new ones. This article is a great resource for anyone who’s green on the scene or simply looking to amp up their online presence in 2015.
Of course, “online” begins and ends with email–the original social network. But when’s the last time you evaluated your email etiquette? Are your emails getting a little sloppy? Is “autocorrect” to blame for some miscommunication? Sounds like the perfect opportunity to take a refresher course on the proper way to hit “send.” This article has some great tips to ensure that your communication remains clear and courteous this New Year.
Finally, your website is oftentimes your clients’ first impression of your company. Has it been a few years since you’ve updated it? Even worse, has it been a few decades? Web design is a specific art that’s constantly changing, so if it’s been awhile since yours had a facelift, consider hitting the ground running in 2015 with an all new look! You don’t have to hire a web designer (although I would recommend it), but there are a few quick tips you can do on your own to improve the look and feel of your page. Read on for more!
It’s no secret that we’re a big fan of creative marketing strategies around here–online strategies in particular. When it comes to social media marketing, no one knows how to make us smile like OREO–Twitter’s favorite cookie. Take a few bites out of their book this holiday season and ensure that your social media marketing is up to par for 2015.