As I’m sure many of you in the marketing business already know, between late-November and early-January, getting a hold of clients both recurring and prospective can be a bit of a nightmare since most of them are away from their computers spreading the yuletide cheer.
In my handful of years in the marketing world, I’ve come to refer to this period of time as the “holiday lull,” and in terms of productivity, it can be a real killer. Sure, like many of our clients, I like being out and about, but here at the Newsletter Pro, this absence can make it really difficult for us to meet deadlines and ensure the product gets delivered in a timely manner.
However, even though the lull can make you feel like you’re stuck in some Groundhog’s Day type of professional purgatory, there are plenty of ways to make use of the free time that has unfortunately been bestowed upon you, such as:
Set Goals for Yourself
If you’re anything like me, when left to your own devices, it can be pretty easy to let your mind wander and slip into a daydream, especially when there’s not much to do. Although this is pretty normal, don’t let it get the best of you. Instead, take this newfound free time and set some goals for yourself for the coming year.
I personally feel like 2015 is going to be a big one for me, so lately I’ve been making lists of all the different things I want to accomplish starting when the ball drops. It’s hard to say if I’ll be able to check everything off the list, but at least I have something productive to think about when I eventually start to zone out.
Lend a Helping Hand
Here at the TNP office we have a lot of different departments that are responsible for their fair share of the workload. Like bees in a colony, we all do our part at keeping the queen happy all the while managing our own task lists. And even though it can be chaotic at times, we are definitely the sum of all our parts.
That being said, if you’re bored, speak up and see if there’s anyone who needs an extra set of hands. More often than not, during the lull everyone’s just as bored as you are, but putting forth the effort and helping out whoever and however you can not only helps keep the colony buzzing, it also helps you stand out from the rest of the hive.
Embrace the Lull
Okay, so I’m sure this will create some debate between you and your superiors, but, when faced with the sluggish holiday season, there’s nothing wrong with embracing the lull, at least a little bit. Now, this isn’t to say skirt your responsibilities and kick back, but using this slowdown in your workflows to focus on some of your more ambitious endeavors is a great way to pass time.
Are there any special projects you started earlier in the year that you never had an opportunity to finish? Is there an idea you’ve been meaning to pitch for a while but never found the right time? Well, during the lull is your chance to do both. So, do yourself a favor and use it to your advantage. After all, you have the time, so you might as well put it to good use.
When it comes to the lull, that’s what’s most important: putting the downtime to good use. Anyone can slack off and let time pass them by, but, if you can channel this boredom into something worthwhile, it can really help you get ahead at work. All you have to do is put forth the effort and you’ll be making use of the lull in no time.