Happy Friday! I hope you’re enjoying these last few weeks of summer. Soak up that summer sun while you still can! And if you’re looking for something to new read while you lounge beside the pool, look no further than the latest installment of Weekend Reading from The Newsletter Pro! Last weekend you learned all about the benefits of a good referral–and how to get more of them–but this weekend I thought we’d change gears a little bit. After all, the golden rule clearly states “Do unto others as you would have others do unto you,” and that means giving referrals as well. There’s some truth to the phrase “You have to give to get,” but when it comes to giving referrals, it’s a little more complex than steering your clients towards your favorite movie theater. The following articles will tell you everything you need to know about giving a great referral–and reaping all the benefits. Let us know what you think!
Give Referrals to Get Referrals: The Best Leads You’ve Ever Had
You already know that referrals are the best leads you can possibly get–after all, birds of a feather flock together, and your already awesome clients are bound to attract others like them. But if you really want to increase the amount of referrals you get, you’ll have to increase the amount of referrals you give. Not only will you create better business relationships with your unofficial referral partners, but you’ll be boosting your own reputation right alongside theirs. This article tells you how.
Giving a referral isn’t just a good way boost your reputation, it’s a way to open a new channel of communication with a prospect–as this article states, “[referrals] are the best way to connect with new customers and build your personal network.” But there are two things you have to remember anytime you give someone a referral . . . read on to find out!
If there’s anyone who knows anything about referrals, it’s Dan Kennedy. He knows that referrals spread like wildfire–and in more ways than one. First of all, a referring customer will almost always be willing refer again, and second of all, each person is estimated to have a circle of influence of up to 52 people–and those 52 people have the power to influence another 52 people, each! Imagine how far your referral could go! Of course, you have to get the referrals first–check out this article and learn from the master himself!
Check out our very own blog post as well! It’s all about walking the walk if you want to talk the talk. We’re taking a page out the back to school frenzy and showing some love for the “Golden Rule.” And, unlike Trix, it’s not just for kids! We also have four tips to help you give the best referrals in the business that will generate the referral culture you’ve been dreaming of. Ok, maybe you haven’t had visions of referrals dancing in your head but by now, we hope that’s what you’re dreaming of!
Have a fantastic weekend and enjoy!