Embracing Change

b21261aladdinsane-cropped-975x731“Turn and face the strange ch-ch-changes!” You’ve probably heard the song, but it’s more applicable now than ever. David Bowie probably wasn’t thinking of the rapid change in our modern business climate when he sang the song, but that’s just what we’re seeing. Innovation and evolving technology have completely changed everything, from how we communicate to how we make money. Like it or not, if we want to thrive in business, we need to be prepared to change, too.

You’re Rebranding. Should You Change Your Company Culture?

Here at The Newsletter Pro, we recently re-evaluated our company culture and trimmed down our set of core values. One of our core values is now “hang onto your seat,” a reflection of all the changes a growing company experiences — from systems and processes to new products to new positions within the company! In this Entrepreneur piece, find out how to approach company culture in your rapidly changing business.

Google Exec Says B-to-B Marketers Need to ‘Change Our Game’

Change can occur in all kinds of ways. We touched on the rise of millennials in a recent Weekend Reading, but this shift represents yet another example of the need to adapt in business. From a marketing standpoint, search and mobile are places of massive growth, and business owners need to market where the consumers are. Click here to see what else Google exec Jim Lecinski has to say about changes in marketing.

Sales Success in an Age of Disruptive Change

With rapid change in the business world, your sales team will face a lot of changes — not only within your company, but also with prospects and clients. Their needs and strategies for growth will change just like yours do, and your sales team has to be on top of their game to keep up. Also key is keeping an eye on transformational trends that completely upend how business is conducted. Check out this article to learn more!

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