Direct Mail: What’s in it for You?

Every year, the United States Postal Service (USPS) processes and delivers 155.4 billion pieces of mail. Your direct mail piece should count among them!

With its own museum (the Smithsonian Institution’s National Postal Museum in Washington, DC) and a fully operational retail network larger than the combined forces of McDonald’s, Starbucks, and Wal-Mart, the USPS is not only living, it’s thriving.

“Mail is a great communication tool. No monthly plans. No signal outages. No roaming charges. Regardless of geographic location, anyone can send a letter for just 49¢ to anywhere in the United States, its territories, and U.S. military and diplomatic installations worldwide,” the USPS says. And not only is the postal service secured and protected by over 200 federal laws, but it’s also trusted and reliable.

Obviously, there are benefits to the national postal system, but what makes direct mail so great for marketing?

It breaks through the digitally driven culture of the 21st century, and brings your business into your readers’ homes in a very tangible way.

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What Direct Mail Can Do for You

Direct Mail is alive and well

 

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One Response to Direct Mail: What’s in it for You?

  1. Tony Hilsden January 2, 2016 at 1:57 PM #

    Interesting figures and without question should be taken on board by us all.

    Also very interesting that USPS is “thriving” and sees the benefit in the fixed postage rate for print.

    Here is Australia the AU post has just increased the cost of a letter from 70c to $1…yes a buck!!!

    Why, because they are loosing money….less mail, less letters ( so much now by email). True there has been an increase in small parcels due to online purchases, but obviously it is not enough to keep the “bean counters” happy!!

    This year we got less than half the normal number of Christmas cards….why… due to the cost of postage I am sure, so what does that bode for next Christmas at about $1 a card… Dumb move I think!

    Maybe AU Post needs to seriously consider the promotion of Direct Mail and cut a rate to industry and business that will be attractive.No doubt our Direct Mail Assoc has been lobbying…. but without much success I think..

    Maybe AU Post needs to market the Direct Mail options themselves, to industry and commerce.

    Seems that they could learn a thing or two from USPS, albeit that we have less fish in the pond.

    Always enjoy the newsletters. Maybe you could send your latest one to the CEO of Australia Post !!

    Cheers

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