Archive | Content + Design

write original, persuasive, natural, useful, informative content

Know the Content Code

Well, you’ve done it. You’ve made the decision to start mailing a newsletter. You listened time and again as professionals in your field sang the praises of direct mail, explaining how their custom newsletter increased their retention and helped them stay top of mind, and you finally jumped on board. Congratulations! Now what? How will […]

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Personal_Covers3

Your Newsletter Needs a Personal Cover

  “Personal articles are the single most important element to having a successful newsletter.” ~Shaun Buck, CEO, The Newsletter Pro At TNP, we’ve run into business professionals who sabotage their direct mail campaigns (particularly their newsletter) month after month. All because they subscribe to the idea that their newsletter doesn’t need a personal touch, particularly in […]

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Fast food

Minimize Your Efforts and Maximize Your Exposure

As a business owner, you might find yourself feeling like you are constantly being pulled in a dozen different directions. Your customers need your attention, your employees need your attention, your internal marketing plans need your attention, your business itself needs your attention … not to mention your family and friends need your attention. There […]

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Too many emails

Newsletter Creation Is Easy … When You’re With a Company That Can Do It All

With the popularity of the internet and email communications, many companies have worried that direct mail is either dead or dying. Fortunately, this is not the case. Approximately 79% of people between the ages of 55 and 64 are responsive to direct mail. But don’t think that direct mail is limited to the baby boomers — […]

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