Archive | Killer Resources

Couple meeting financial adviser for real estate project

The Ultimate Guide to Customer Retention

Customer Retention and You Customer retention is one of the most critical challenges facing businesses today. From Fortune 500 companies to mom and pop storefronts, profits and profitability depend on the ability to create, and keep, customers for life. The reasoning for this is very simple: marketing is difficult and expensive. It costs money to […]

View Post

The Neuroscience of Marketing

When my oldest son, Brandon, was young, he liked to watch an animated show called “PB&J Otter” on the Disney Channel (those of you with teenagers right now may remember it). The show followed three otters and their animal friends as they went about their lives in Lake Hoohaw. Anytime the otters had to come […]

View Post
Black lights

Recycling = ROI

Recycling isn’t only good for the environment; it’s also good for your business. To be clear, I’m talking about recycling old ideas (although our office does have a recycle bin, too — we are a print newsletter company!). When you recycle, you take something old and make it new again. Recycling is a wonderful way […]

View Post
Business meeting

Company Culture Is Your Brand

“Talent wins games, but teamwork and intelligence wins championships.” ― Michael Jordan “Alone we can do so little; together we can do so much” ― Helen Keller As I was watching a perfectly printed, sealed, and stamped batch of newsletters get sent out the other day I was struck by the amount of amount of teamwork it […]

View Post
Independence Day

Business Lessons from the Founding Fathers

Nothing says summer quite like fireworks and other Fourth of July fanfare. But before you submit yourself to an inordinate amount of hot dogs and hamburgers this holiday weekend, take a moment to peruse this extra-special Independence Day edition of Weekend Reading – Business Lessons from the Founding Fathers! Shaping Organizational Culture This Fourth of […]

View Post
The Importance of a Great Website

The Importance of a Great Website

“You need a website.” This advice is not new, but it’s becoming even more true with each passing year. And yet, according to the U.S. Census Bureau, more than half of small business owners didn’t have a website in 2014! Here at TNP, we have some firsthand experience with making a powerful website, because we […]

View Post
Metrics You Should be Tracking

Metrics You Should be Tracking

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”  – H. James Harrington I love metrics, because they tell the story. No matter how […]

View Post
Schlitz Beer on our Blog

Changing Your Perspective

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” Marcel Proust As a business owner, it’s easy to get caught up in the day-to-day slog and become blind to new opportunities. When that happens, it’s important to find a fresh set of eyes. Whether it’s a project you’ve […]

View Post
b21261aladdinsane-cropped-975x731

Embracing Change

“Turn and face the strange ch-ch-changes!” You’ve probably heard the song, but it’s more applicable now than ever. David Bowie probably wasn’t thinking of the rapid change in our modern business climate when he sang the song, but that’s just what we’re seeing. Innovation and evolving technology have completely changed everything, from how we communicate […]

View Post

Why Employees Quit

According to a recent Forbes article (which I’ve linked below), more Americans are quitting their jobs today than at any point in the past five years. In fact, in March 2014 alone, more than 2.475 million Americans quit their jobs — and that number has been steadily increasing ever since. At the same time, people […]

View Post

Working With Millennials

Millennials… You can’t work with ‘em and you can’t work without ‘em! I’m kidding, but there is a grain of truth to this. As this new, huge generation enters the workforce, and becomes our customers too, it can be hard to relate to a group that was raised on social media and cell phones. While […]

View Post
emptyAvatar

Managing Remote Teams

Remote teams are all the rage today, with many companies choosing to outsource a lot of their projects to freelancers and contract workers. While I do work with contractors and consultants on some tasks, such as software development, the vast majority of my team comes to work at our physical office location in West Boise. […]

View Post
↓