Archive | Why Direct Mail

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Direct Mail is Marketing’s Perfect Match

They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting your potential soul mate. You put your best foot forward, show them what makes you better than the competition, and pray they feel the same enthusiasm for you as you […]

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Direct Mail Marketing According to the USPS

Direct mail is essential. Even in today’s era of smartphones and Facebook ad retargeting, it plays a key role in getting the word out about your business. In fact, one of the greatest roles direct mail plays is the anchor for an integrated marketing campaign. That’s good news! Instead of having to ignore the exciting new […]

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1 Simple Way to Triple Your Referrals … Without Having to Ask for Them

As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” And our hearts sink. Are you really seeing results from that ezine you’re sending […]

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Direct Mail: What’s in it for You?

Every year, the United States Postal Service (USPS) processes and delivers 155.4 billion pieces of mail. Your direct mail piece should count among them! With its own museum (the Smithsonian Institution’s National Postal Museum in Washington, DC) and a fully operational retail network larger than the combined forces of McDonald’s, Starbucks, and Wal-Mart, the USPS is not […]

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The History and Psychology of Direct Mail

Direct mail marketing is not a new concept. The earliest known article of direct mail was distributed in 1000 BC when an Egyptian landowner used a piece of papyrus to advertise a gold reward for the return of a runaway slave. That “letter” was later recovered and is now on display in the British Museum. […]

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