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broke

Stay Hungry: Daymond John’s ‘The Power of Broke’

Daymond John has run a billion-dollar company, been a reality TV personality, and given speeches to the next generation of up-and-comers across the globe. But before that, he was an entrepreneur. And before that, he was broke. No Funding? No Problem! Would you start a company with no funding? According to his book The Power […]

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IKEA effect

The IKEA Effect: Build Loyalty the Swedish Way

Is it possible to build customer loyalty with consumers who have never been to your business before? According to theories surrounding the IKEA Effect, yes! My brother recently moved into a new place and decided to pursue a fresh start. He tossed out his old coffee table and strolled into a local furniture retail store, […]

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Buyer’s journey

A Buyer’s Journey

You may have heard me say in the past that people are ready to buy when they’re ready to buy, not when you’re ready to sell to them. This is correct, but does that mean you’re at the mercy of the prospect to make a sale? Of course not. Every buyer goes on a buyer’s […]

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customer retention

The 3-Step Customer Retention Formula

In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this edited excerpt, Buck explains how his […]

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resonant leader

‘Becoming A Resonant Leader’ Is A Must-Read!

In the introduction of “Becoming A Resonant Leader,” the authors write that they’re giving the reader “the chance to wrestle with profound aspects” of themselves, “as a person and as a leader.” That sounds like a tall order, but these people aren’t fronting. This book can show you how to uncover your resonant leader skills […]

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Personal Marketing

Leverage The Power Of Personal Marketing

Generally, personal marketing goes beyond the personal sender and influences the message itself. The last email we received from Fabienne Fredrickson, the founder of Boldheart, started with a personalized greeting, shared some of the things she’d been up to, and then delivered a useful nugget of business advice. The advice she concluded with stuck with […]

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No B.S Guide

The No B.S. Guide to Retaining Customers and Getting More Referrals

My company, The Newsletter Pro, has grown nearly 3000 percent in the past five years. Honestly. Most people can only marvel at this kind of growth, but I know that it is completely attainable if you follow a sound business strategy centered on retention and referrals. Most businesses struggle most with these two aspects of their […]

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online reviews

Got Online Reviews?

How important are online reviews? Would you go to a restaurant you knew nothing about? Would you hire a lawyer with zero client reviews? What about a plastic surgeon? The fact is, the experiences of others have always heavily influenced how we decide where to spend our hard-earned money. Online reviews are now more important […]

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