• 5 Referral Facts You Can't Ignore
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referral secrets

3 Maximum Referral Secrets

In the No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers, so you replace income uncertainty with reliable income through retention and referrals. In this edited excerpt, Buck describes referral […]

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referral marketing

The $10 Billion Referral Marketing Campaign

You already know how powerful word-of-mouth marketing can be, but can you imagine building a large client base 100% founded on referrals? It’s possible! Just look at what Dropbox accomplished in just over a year with their ingenious referral marketing campaign. Lost In The Cloud Dropbox is a cloud-based file storage service that securely holds everything […]

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ROI is overrated

Here’s Why ROI Is Overrated

Does it ever feel like you might be putting too much stock in return on investment (ROI) from your marketing? Have you ever thought maybe ROI is overrated? That might sound like a crazy thought, but bear with me for a moment. The problem is, nobody really knows how well a marketing campaign is going […]

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split test

Split Test Without the Splitting Headache

Marketing is like a slot machine. Think of the millions of combinations you can end up with when you pull that lever or push that button — and how random it is that you’ll get a great return when you do. But that’s how it is when you treat marketing like gambling, as opposed to […]

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Real Talk: Get the Feedback You Need

Real feedback from your team is hard to come by. Nobody wants to throw anyone under the bus or be labeled a complainer. But the feedback you get from your team and that you get from your clients should be equally important. Have you ever heard of the CBS reality series “Undercover Boss”? Each episode […]

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