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ROI is overrated

Here’s Why ROI Is Overrated

Does it ever feel like you might be putting too much stock in return on investment (ROI) from your marketing? Have you ever thought maybe ROI is overrated? That might sound like a crazy thought, but bear with me for a moment. The problem is, nobody really knows how well a marketing campaign is going […]

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split test

Split Test Without the Splitting Headache

Marketing is like a slot machine. Think of the millions of combinations you can end up with when you pull that lever or push that button — and how random it is that you’ll get a great return when you do. But that’s how it is when you treat marketing like gambling, as opposed to […]

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Real Talk: Get the Feedback You Need

Real feedback from your team is hard to come by. Nobody wants to throw anyone under the bus or be labeled a complainer. But the feedback you get from your team and that you get from your clients should be equally important. Have you ever heard of the CBS reality series “Undercover Boss”? Each episode […]

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Do You Know The Right Way To Reward Your Team?

At the end of the month, you sit down and look at how your team’s been performing. One team member is absolutely killing it. You’re tempted to give them some kind of reward for a job well-done. But then you catch yourself — conventional wisdom suggests that individual recognition leads to resentment, a cutthroat culture, […]

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Newsletter Campaign

Top 5 Newsletter Campaign Resolutions for 2017

Congratulations, you survived 2016! Now the new year is upon us, and you’re thinking about your marketing budget. This budget doesn’t increase often, so every dollar counts. All your efforts must make the maximum impact. And that includes your custom newsletter campaign. You love your newsletter. Since you started with The Newsletter Pro, your custom […]

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Is Procrastination Killing Your Business?

Procrastination can poison the well of an otherwise great business strategy. Chances are, your business depends heavily on deadlines, and you can’t afford to drop the ball. If you’re not great with starting projects early, this post is for you. Did you know that 15% of adults can be defined as chronic procrastinators? This means they are […]

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effective Decision-making confidence

Effective Decision-Making: Your Next Decision Could Be Your Best Decision

Strong leaders are pros at effective decision-making. As a leader within your organization, you are the captain of your team — the Jean-Luc Picard, if you will. Together, you and your team face challenges and choices, both monumental and minute. You work through every detail to arrive at a final decision to save the day […]

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Active Marketing

4 Benefits of Active Marketing

It can take a while to wrap your head around the fact that marketing never ends. As long as you’re in business, you don’t just execute a marketing campaign once and then stop. Consistent, active marketing is vital to your company’s success. This applies to marketing as a whole, and equally to every marketing campaign […]

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Accentuate Positivity

Encourage Workplace Positivity

At The Newsletter Pro, we live and breathe a set of 9 core values that define our company culture. The first of these values is Accentuate the Positive. This encouragement of  workplace positivity can also be described as “Looking on the Bright Side,” “Being Optimistic,” or “Finding the Silver Lining.” That said, accentuating the positive […]

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